Kenyan Regulator Cracks Down On Betting Ads

Kenya’s media regulator has issued a stern ultimatum to television and radio stations: reduce the betting and gambling content or risk losing their broadcasting licence.

In a stern directive, the Communications Authority of Kenya (CA), under the direction of Director General David Mugonyi, gave broadcasters a two-week ultimatum to make amends. This warning comes after increased complaints from viewers and listeners tired of the constant flood of betting adverts and gambling programmes on the airwaves.

Mugonyi was blunt as he reminded media houses that under Kenya’s Information and Communications Act, they are meant to broadcast responsible programming — programs that attract large audiences, have good taste, and contain honest and appropriate advertisements.

“The Authority has found that many broadcasters have exceeded the approved limits for betting, lottery, and gambling content, violating both their licensing terms and the law,” – Mugonyi emphasised.

But that’s not all. The CA also rebuked broadcasters for broader violations, such as failing to protect children and airing advertisements that breach basic decency standards.

The clock is ticking: stations have 14 days to address the issues. As stipulated in Kenya’s communication laws, those who fail to comply will face serious repercussions, including the potential loss of their broadcasting licences.

“This notice is a final warning,” Mugonyi asserted, adding that the Authority will not hesitate to take enforcement action should broadcasters disregard the regulations.

Kenya’s media landscape is now under immense scrutiny, and broadcasters are racing against time to remain compliant with the law.

Source: broadcastmediaafrica.com

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Samuel

I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos.

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Samuel

I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos.