BETTING SOUTH AFRICA LaLiga expands in South Africa with gambling brand Hollywoodbets 3 years ago Iwo Bulski Post Views: 540 Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors. The deal will run until the end of the current 2019-20 season and makes the Durban-based brand the first betting sponsor to the league in South Africa. It will grant Hollywoodbets visibility during broadcasts of LaLiga’s via digital overlay technology. Match tickets will also be available for the betting brand to use in its upcoming marketing campaigns. The deal is further evidence of LaLiga’s ongoing strategy international expansion strategy and builds on a presence it has held in South Africa since 2015. The country is seen as a key strategic market for the organisation and it has looked to support the development of its local football, working with 140 teams in the last year. LaLiga South Africa managing director, Marcos Pelegrín, explained how the Hollywoodbets association will help develop this and the league’s global presence further. “Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fanbase and bring LaLiga even closer to our fans. Further, this partnership allows us to keep working on developing football in Mzansi [South Africa], as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets,” The league has already been active in expanding its global influence through sponsorship deals this month, having signed up Chinese mineral water brand Nongfu Spring. In addition, in December 2019 it signed a Japan-based sponsorship contract with commercial banking group Sony Bank, as well as an innovative association with Indian cricket star Rohit Sharma. Source: sportbusiness.com About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Hollywoodbets, LaLiga Continue Reading Previous Guinness night football brings esports arena to AfricaNext Kenya: Why state failed to renew SportPesa licence More Stories BETTING KENYA Court orders gambling firm to pay former staff Sh12m in terminal dues 4 hours ago Samuel BETTING SOUTH AFRICA Kambi Group to Continue Supplying SunBet with Solutions 7 hours ago Samuel BETTING GHANA Betway extends sponsorship for Ghana Women’s Premier League 7 hours ago Samuel BETTING WORLD NEWS LeoVegas Group launches new global partnership with Inter 7 hours ago Iwo Bulski BETTING KENYA Ndungú’s stake in Sportpesa firm risks seizure without pay 1 day ago Szarlot BETTING NIGERIA Parimatch Tech evolves into GR8 Tech 1 day ago Szarlot BETTING SOUTH AFRICA SIS, Kiron Interactive in Africa partnership 4 days ago Szarlot BETTING UGANDA Melbet online betting is a stable source of income 4 days ago Szarlot ONLINE SOUTH AFRICA The Rise of Mobile Gaming in South Africa 4 days ago Szarlot BETTING WORLD NEWS Bookmaker 1xBet denies problems with license and connection with Russia 4 days ago Samuel LOTTERIES SOUTH AFRICA 18 Lotto Fraudsters Arrested 5 days ago Szarlot CASINO SOUTH AFRICA Wild Coast Sun recognised as best luxury beach resort in South Africa 5 days ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.