BETTING SOUTH AFRICA LaLiga expands in South Africa with gambling brand Hollywoodbets 3 years ago Iwo Bulski Post Views: 481 Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors. The deal will run until the end of the current 2019-20 season and makes the Durban-based brand the first betting sponsor to the league in South Africa. It will grant Hollywoodbets visibility during broadcasts of LaLiga’s via digital overlay technology. Match tickets will also be available for the betting brand to use in its upcoming marketing campaigns. The deal is further evidence of LaLiga’s ongoing strategy international expansion strategy and builds on a presence it has held in South Africa since 2015. The country is seen as a key strategic market for the organisation and it has looked to support the development of its local football, working with 140 teams in the last year. LaLiga South Africa managing director, Marcos Pelegrín, explained how the Hollywoodbets association will help develop this and the league’s global presence further. “Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fanbase and bring LaLiga even closer to our fans. Further, this partnership allows us to keep working on developing football in Mzansi [South Africa], as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets,” The league has already been active in expanding its global influence through sponsorship deals this month, having signed up Chinese mineral water brand Nongfu Spring. In addition, in December 2019 it signed a Japan-based sponsorship contract with commercial banking group Sony Bank, as well as an innovative association with Indian cricket star Rohit Sharma. Source: sportbusiness.com About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Hollywoodbets, LaLiga Continue Reading Previous Guinness night football brings esports arena to AfricaNext Kenya: Why state failed to renew SportPesa licence More Stories BETTING KENYA Gambling operators ignore orders to close during the election 1 day ago Iwo Bulski BETTING GHANA Ghana: Gaming Commission Must Regulate Industry 2 days ago Szarlot EXPERTS SOUTH AFRICA BMM South Africa gets licensed to provide compliance testing services in Tanzania 2 days ago Iwo Bulski BETTING KENYA Kenyans spend over KSh 300b on bets, cigarettes and liquor yearly 2 days ago Szarlot EXPERTS SOUTH AFRICA GLI Africa expands service offering 2 days ago Samuel BETTING NIGERIA All About Cricket Betting 3 days ago Iwo Bulski BETTING KENYA Kenyan government orders all operators to close for election day 3 days ago Iwo Bulski EXPERTS SOUTH AFRICA Illegal slots seized, destroyed in raids 4 days ago Iwo Bulski BETTING KENYA The government should work with the betting industry 2 weeks ago Iwo Bulski BETTING KENYA Eighteen new firms enter booming betting arena 2 weeks ago Iwo Bulski BETTING KENYA Tanzania joins Kenya, Uganda tax squeeze on gamblers’ winnings 2 weeks ago Iwo Bulski ONLINE SOUTH AFRICA Africa Records a High Number of Gamers 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.