BETTING SOUTH AFRICA LaLiga expands in South Africa with gambling brand Hollywoodbets 4 years ago Iwo Bulski Post Views: 648 Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors. The deal will run until the end of the current 2019-20 season and makes the Durban-based brand the first betting sponsor to the league in South Africa. It will grant Hollywoodbets visibility during broadcasts of LaLiga’s via digital overlay technology. Match tickets will also be available for the betting brand to use in its upcoming marketing campaigns. The deal is further evidence of LaLiga’s ongoing strategy international expansion strategy and builds on a presence it has held in South Africa since 2015. The country is seen as a key strategic market for the organisation and it has looked to support the development of its local football, working with 140 teams in the last year. LaLiga South Africa managing director, Marcos Pelegrín, explained how the Hollywoodbets association will help develop this and the league’s global presence further. “Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fanbase and bring LaLiga even closer to our fans. Further, this partnership allows us to keep working on developing football in Mzansi [South Africa], as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets,” The league has already been active in expanding its global influence through sponsorship deals this month, having signed up Chinese mineral water brand Nongfu Spring. In addition, in December 2019 it signed a Japan-based sponsorship contract with commercial banking group Sony Bank, as well as an innovative association with Indian cricket star Rohit Sharma. Source: sportbusiness.com About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Hollywoodbets, LaLiga Continue Reading Previous Guinness night football brings esports arena to AfricaNext Kenya: Why state failed to renew SportPesa licence More Stories LOTTERIES SOUTH AFRICA 10 biggest lotto payouts in South African history 6 hours ago Samuel ONLINE SOUTH AFRICA SOFTSWISS unveils South African iGaming market overview 1 day ago Samuel BETTING BURUNDI 1xBet supported women with albinism in Burundi 4 days ago Tools BETTING NIGERIA PalmPay And BetKing Promote Responsible Gaming In Nigeria 4 days ago Samuel BETTING SIERRA LEONE Sierra Leone welcomes betPawa 4 days ago Samuel BETTING GHANA The captivating world of sports betting in Africa 5 days ago Samuel ONLINE SOUTH AFRICA WA.Technology Unveils Next-Gen iGaming Solutions at BiG Africa Summit 2024 5 days ago Szarlot BETTING IVORY COAST FL Entertainment eyes further African growth after revenue jump 6 days ago Samuel BETTING NIGERIA Should sports betting be banned or regulated? 1 week ago Szarlot EXPERTS SOUTH AFRICA SiGMA Africa 2024: Reshaping South Africa’s igaming landscape 1 week ago Samuel EXPERTS SOUTH AFRICA SiGMA Africa 2024: Explore SiGMA’s Cape Town summit 1 week ago Iwo Bulski EXPERTS SOUTH AFRICA EGT Digital to showcase slots, instant games and betting platform in SIGMA Africa 1 week ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.