BETTING SOUTH AFRICA LaLiga expands in South Africa with gambling brand Hollywoodbets 4 years ago Iwo Bulski Post Views: 628 Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors. The deal will run until the end of the current 2019-20 season and makes the Durban-based brand the first betting sponsor to the league in South Africa. It will grant Hollywoodbets visibility during broadcasts of LaLiga’s via digital overlay technology. Match tickets will also be available for the betting brand to use in its upcoming marketing campaigns. The deal is further evidence of LaLiga’s ongoing strategy international expansion strategy and builds on a presence it has held in South Africa since 2015. The country is seen as a key strategic market for the organisation and it has looked to support the development of its local football, working with 140 teams in the last year. LaLiga South Africa managing director, Marcos Pelegrín, explained how the Hollywoodbets association will help develop this and the league’s global presence further. “Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fanbase and bring LaLiga even closer to our fans. Further, this partnership allows us to keep working on developing football in Mzansi [South Africa], as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets,” The league has already been active in expanding its global influence through sponsorship deals this month, having signed up Chinese mineral water brand Nongfu Spring. In addition, in December 2019 it signed a Japan-based sponsorship contract with commercial banking group Sony Bank, as well as an innovative association with Indian cricket star Rohit Sharma. Source: sportbusiness.com About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Hollywoodbets, LaLiga Continue Reading Previous Guinness night football brings esports arena to AfricaNext Kenya: Why state failed to renew SportPesa licence More Stories EXPERTS SOUTH AFRICA How South Africans Are Embracing Online Gambling Trends 3 hours ago Szarlot LOTTERIES SOUTH AFRICA Someone is holding a R25 million Powerball Plus jackpot ticket 3 hours ago Samuel BETTING NIGERIA Influencers are getting young Nigerians hooked on online gambling 6 hours ago Samuel BETTING KENYA Is online sports betting a popular hobby? 1 day ago Samuel BETTING KENYA Payouts to gamblers thin out as fresh taxes hit winners 2 days ago Samuel LOTTERIES SOUTH AFRICA Someone is holding a R25 million Powerball jackpot ticket 2 days ago Samuel EXPERTS SOUTH AFRICA Scan to Pay launches new voucher solution for consumers 2 days ago Samuel BETTING KENYA Odibets To Reward Customers With 100 ‘Mbuzis’ For Christmas 3 days ago Samuel BETTING GHANA Bangbet is now available on Google Play Ghana! 3 days ago Szarlot CASINO SOUTH AFRICA Sun International new Earl of Black Pearl crowned 6 days ago Samuel BETTING KENYA Sportspesa risks losing license if found guilty of disobeying court order 6 days ago Szarlot BETTING KENYA Gamblers stake Sh620 billion in four years as betting craze rises 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.