LaLiga looks to South Africa with Hollywoodbets sponsor

After signing a deal until the end of the current season the Durban-based betting company, Hollywoodbets, has become the official LaLiga Betting Partner in South Africa.

A first-of-its-kind partnership in South Africa, Hollywoodbets is aiming to not only impact the LaLiga fans with this partnership, but also to create innovative projects which will bring LaLiga closer to its followers.

South Africa is a strategic market for LaLiga – the football organisation has had a presence in Mzansi since 2015 through its internationalisation programme. By partnering with a leading local brand that has a proven track record of supporting development teams within their communities and having supported 140 teams within just the last year, this partnership is another big step in LaLiga’s investment in the country and develop football at a local level.

Speaking at press conference, LaLiga South Africa Managing Director, Marcos Pelegrin, said:

“Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fan base and bring LaLiga even closer to our fans. Further, this partnership allows us to keep working on developing football in Mzansi, as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets.”

The partnership will include the appearance of Hollywoodbets on Digital Board Replacements and 3D Carpet during the LaLiga Santander Matches. There will also be a trade exchange of tickets and merchandise for Hollywoodbets to use for upcoming campaigns.


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