Leverage on Gaming Potential- The next ads opportunity for Betting brands?

Gaming is ubiquitous, a report last year, there were more than 2.7 billion gamers worldwide, increasing to 2.7 billion this year. At the same time, Covid-19 has also contributed to the numbers in this regards it has changed people’s lives across the globe.

Which, it has left many stuck at home and sheltering in place. With minimal activities to do out of the house, it’s no surprise that consumers have turned to in-home entertainment to pass the time and address boredom—one area of the show that has seen a surge recently the gaming industry. According to a new report by AppAnnie, mobile gaming downloads soared 28% year-on-year in March 2020, which was three-time faster than in-app purchase revenue growth. People across all ages and demographic, including sportsbook target audience, are involved with gaming, the number of the online consumer is growing quickest in emerging markets, all thanks to the Covid-19 pandemic as spurred the growth further and the group’s disposable income is rising. At the same time, there are a whopping 758 million gamers in Europe, the Middle East & Africa in Latin America, 259 million, North America 203 million. In comparison, Asia takes the lion’s share with its 1.5 billion gamers.

Betting Brands Opportunities, Challenges Gaming Ads

Mobile platform choice of many gamers, the high number of portable players is driven by the massive mobile markets penetration, particularly in Africa. Of course, the entire world is mobile-first at this point. Almost half of all game revenues driven by mobile and 55% of all gamers play on mobile. These could say that the numbers of gamers are higher than those gambling through betting brands. Perhaps targeting digital-native, young players through gaming platforms is difficult luckily well over a third 37.1% of gamers are aged between 21 and 25, while 62.3% are under 35. this opportunity, gamers skew above-average income. The fast-evolving tech landscape, with different regulations on gambling ads, means its getting even harder for betting brands to reach young people. While only 30% of 21-25 years olds spend over six hours watching linear TV a week, around 50% view the same amount of TV online in Africa, it could limit due to the high cost of purchasing data. Marketing effort into the online video; sadly, it’s more complicated, even if there are ads many young people use ad blockers these days. Aggregating things further many now have ad-blindness, meaning they subconsciously ignore banner-an-like information. Not all lost.

However, Gaming platforms lets brands promote their offerings in seamless ways that are typically unobtrusive to gamers, and it is an excellent platform for betting brands to expand its offerings as both are interchangeable similar with the same standard terms. While looking at the gambling industry, it is becoming more difficult for betting brands to advertise. With gaming boards of different countries restricting gambling ads through TV programs as well as some football leagues in Europe as banned football clubs from promoting betting brands For instance, the Spanish football league FA as directed all clubs not to advertise betting brands from next season.

But still looking at the opportunity through the gaming ads it is the right platform for betting brands to showcase their products through in-built ads. So many beverages like energy-drink brands Red Bull and Monster have long involved with gaming, and their effort have worked through Ads. It is high time betting products to look inwards into gaming platforms and took advantage of the massive opportunity of the young adults involved with gaming which over 2.7 billion gamers worldwide.


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