CASINO WORLD NEWS Lionel Messi signs-up as Hard Rock brand ambassador 3 years ago Iwo Bulski Post Views: 601 Hard Rock International has secured a five-year worldwide brand ambassador contract with Lionel Messi, who becomes the first athlete to partner with the gaming, entertainment, and hospitality firm. This comes as the first step in what the company vows will be year-long 50th anniversary celebrations, which will also deliver a collection of Messi inspired merchandise. “I am honored to partner with such a renowned brand as Hard Rock, and even more so at this historic moment – its 50th anniversary. Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honor to be the first athlete to partner with a brand who has a history of teaming with music legends.” – say Lionel Messi The partnership was sealed with a gift exchange that saw Messi donate a replica of one of his Ballon d’Or trophies, with HRI reciprocating with an electric guitar designed especially for Messi. A replica of this, signed by the player, will be displayed at a Hard Rock property to be announced soon, adding to a music memorabilia collection which stands at more than 86,000 pieces. “Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a cafe, hotel or casino located in 68 countries. As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.” – said Jim Allen, chairman of Hard Rock International. HRI last week debuted a collaboration with Ultimate Jet Charters which will see an exclusive flight service transport people to its Atlantic City property. Launched under the Hard Rock Air moniker, the new 30-seat VIP air charter service will cater to high-end customers traveling to the resort from select markets across the region. Source: casinobeats.com About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Casinos, Hard Rock International, Lionel Messi Continue Reading Previous Dima Reiderman announces ML technology in sports bettingNext Nairobi targets jackpot in new casino, gaming fees More Stories CASINO UGANDA NSoft Unveils Revolutionary Crash Cash Game in Admiral Bet Uganda Retail Shops 14 hours ago Samuel CASINO WORLD NEWS NOVOVISIONTM improves business at the Venice Casino 4 days ago Samuel ONLINE WORLD NEWS Kajot start cooperation with Betfounders in Africa 7 days ago Iwo Bulski CASINO WORLD NEWS UAE creates gaming authority in sign it could be on verge of allowing gambling 1 week ago Szarlot ONLINE WORLD NEWS The Legality of Crypto Gambling Around the World 1 week ago Szarlot EXPERTS WORLD NEWS The evolution of online gaming in the USA 1 week ago Szarlot ONLINE WORLD NEWS Pragmatic Play further expands LatAm footprint by going live with Betsala 2 weeks ago Iwo Bulski ONLINE WORLD NEWS Pragmatic Play Bolsters African Market Presence Through Betfounders Collaboration 2 weeks ago Iwo Bulski ONLINE WORLD NEWS Slotegrator Partners with Turbo Sportsbook 2 weeks ago Tools CASINO UGANDA Kampala`s Underworld in Casinos 2 weeks ago Szarlot EXPERTS WORLD NEWS Entain to review brands and units after reporting £879m loss 2 weeks ago Szarlot ONLINE WORLD NEWS Slot Games Dominate Online Casino Market – SoftSwiss Reports 3 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.