EXPERTS Martin Sack gives tips for African gambling operations 2 years ago Iwo Bulski Post Views: 522 Operators who have little to no knowledge of the African market might be intimidated to jump into it. But for those who can find the right partners and approach it in the right way, there’s plenty of opportunity. Martin Sack, Founder and Director of Brainstorm Online, joined our Becky Liggero Fontana to give some tips on how to thrive in the region. First off, an important piece to understand is that Africa is not one country. It’s a continent, composed of many contries, each providing a varying range of opportunities. “Africa is a really, really big place, but the key markets that are out there in the moment are Nigeria, Kenya, Tanzania, Uganda, Ghana, just to name a few,” Sack said. “Below that we come different tiers like Mozambique, and then there’s the rest. This talk of Ethiopia now, they’re trying to get lotteries into the market, but the ones I’ve just mentioned are really the core markets where the bulk of the population, the bulk of the gaming is happening at the moment. Perhaps the biggest potential market is still South Africa, and it still has a lot of room to grow. “South Africa, the online gaming, online casino is not regulated at the moment, it’s in discussion,” he said. “Sports betting, on the other hand, is incredibly regulated” But before jumping in to the African market, understanding the challenges involved as important. Sack had three big tips. “I think the first place is, the consumer is a different consumer to what a lot of other people would be used to,” he said. “There’s a different mindset, certainly in a way their people gamble, in the way they bet, they looking for life-changing bets, they take a lot more riskier than others, and it’s in smaller amounts. You’ve got to understand the nature of it, and you can’t do that certainly remotely. The second part to this is that in order to get your traction on the ground in these places, you need to be growing some form of retail presences anyway. You have to have a places that people can see, touch, feel to know that you actually have a real brand, and it’s important. And the partners that you would deal with would be able to help you through this. The third thing is in the regulatory aspects and the payment aspects, these things are complex and they take local knowledge, and they may take people that have the ability to speak to the regulators on your behalf.” Overall though, for those willing to put in the work, Sack emphasized that Africa could provide great returns on investment. “I’m thinking the African market is an absolutely superb place to be now,” he said. “I think in many ways it’s like our online gaming used to be for us in the global market 20 years ago. There’s still opportunity, the rules are still being made, people are still growing up into this, and it’s an exciting and beautiful place to be working right now.” Source: calvinaire.com About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Brainstorm Online, Martin Sack Continue Reading Previous East Africa’s Gambling Sector Goes Through WithdrawalNext The state of the online gambling industry More Stories EXPERTS HOT NEWS 5 key challenges of doing business in Africa 16 hours ago Samuel EXPERTS SOUTH AFRICA BMM South Africa gets licensed to provide compliance testing services in Tanzania 5 days ago Iwo Bulski EXPERTS WORLD NEWS WhatsApp allows people to sneak out of group chats 5 days ago Samuel EXPERTS SOUTH AFRICA GLI Africa expands service offering 5 days ago Samuel EXPERTS KENYA Poor tax policy erodes Kenya’s investor attractiveness – survey 6 days ago Szarlot EXPERTS WORLD NEWS Answers to the iGaming industry’s most pressing questions 7 days ago Samuel EXPERTS SOUTH AFRICA Illegal slots seized, destroyed in raids 7 days ago Iwo Bulski EXPERTS NIGERIA SBWA + 2022 Summit this week in Nigeria 2 weeks ago Iwo Bulski EXPERTS NIGERIA Money laundering: ECOWAS agency fingers Nigerian casinos 2 weeks ago Iwo Bulski EXPERTS KENYA Kenya launches AML probe focusing on betting operations 2 weeks ago Iwo Bulski EXPERTS KENYA Digital scams have hit Kenya’s gambling and travel industry 3 weeks ago Samuel EXPERTS WORLD NEWS Slotegrator reviews the worldwide trend of gambling legalization 3 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.