ONLINE SOUTH AFRICA Mercedes-Benz South Africa announces groundbreaking esports partnership with local esports team ATK 2 weeks ago Iwo Bulski Post Views: 63 Mercedes-Benz South Africa have entered a partnership with ATK, a South African esports organisation based in Cape Town. Mercedes-Benz South Africa will become the official sponsor of the League of Legends and Sim Racing Teams. Under their agreement, the two parties will host together the new Mercedes-Benz ATK Pro Series. This will allow participants to race in a series of GT3 race cars. Those victorious will also have the opportunity to represent South Africa at the global FIA Motorsport Games in October. CEO of ATK, Warren Barkhuizen shared his excitement on Twitter stating: We could not have hoped for a better partner to bring Esports to a wider audience whilst boosting the overall profile of gaming in South Africa and beyond. The partnership bridges the gap between virtual and traditional sports. In particular, this is a monumental step for South Africa as this is the first partnership between a motorsport company and an esports company for the country. Selvin Govender, Marketing Director for Mercedes-Benz South Africa commented on the partnership saying: After several years of involvement in various e-sports initiatives, we have now decided to systematically take the next step. Mercedes-Benz and ATK will push the boundaries between virtual and reality showcasing the latest in innovation Source: esportsbets SiGMA Africa SiGMA is heading to Africa. The event will run across the continent in not one but three host cities – rotating every year: in 2022 we’re heading to the vibrant city of Cape Town in South Africa for the inaugural summit, SiGMA Africa will then fly West to Ghana the following year and in 2024 East to Kenya. With a record for attracting an audience from over 80 countries, SiGMA has the potential to set the stage with a global guest list of some of the best operators, suppliers, affiliates, regulators, and thought leaders in the gaming sector – bringing high-end innovation to the African gambling industry and driving sustainable growth throughout its nations. The potential of future regulatory development, the notable presence of mobile gambling and of land-based gambling all play an important role, leaving the region ripe for investments – especially for the growing online casinos industry. Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: esports, Mercedes Benz ATH, SIGMA, South Africa Continue Reading Previous How the internet has helped gambling industriesNext BTOBET shortlisted for online sports betting supplier of the year award at GGA London More Stories ONLINE WORLD NEWS TVBET enters partnership with NewArt Gaming 2 days ago Iwo Bulski HOT NEWS NIGERIA ONLINE Covid19 Accelerated Mobile & USSD transactions by 82.6% in Nigeria 2 days ago Adeleye Awakan ONLINE PROMOTION Pragmatic Play sees its live casino offering available with Lucky Days 2 days ago Iwo Bulski ONLINE WORLD NEWS TVBET names its top three live games in Asia in 1Q21 2 days ago Szarlot ONLINE WORLD NEWS Skrill announces Paulo Dybala as brand ambassador 3 days ago Szarlot BETTING SOUTH AFRICA Virtual games boost online betting in South Africa 3 days ago Samuel ONLINE What are the safety measures to take on before gambling online? 3 days ago Fahad Luyzburg KENYA ONLINE Kenya Clings to Control of State Firms With Stake Sales on Table 3 days ago Iwo Bulski HOT NEWS ONLINE West African Countries join force to provide affordable Internet 6 days ago Adeleye Awakan ONLINE WORLD NEWS PokerStars names Neymar Jr as Cultural Ambassador 6 days ago Szarlot ONLINE WORLD NEWS Pragmatic Play signs partnership with Doncashino 7 days ago Iwo Bulski ONLINE Africa’s Best Virtual Reality Casinos and Casino Games 7 days ago Peris Wambu Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.