NIGERIA Mobile Betting: Explosive Growth in the Coming Years? 4 years ago Samuel Post Views: 655 Sports betting is said to be as old as sports themselves. The relationship between the two, in turn, wasn’t always perfect: there are many recorded cases (and certainly many more unrecorded ones) when the interests of those placing bets influenced the outcome of a sporting event or a match. Today, this mostly belongs to the paths. The major betting groups around the world have policies in place meant to prevent any undue influence, while the authorities all over the world have introduced laws to regulate the industry. As a result, sports betting has become not only socially accepted but an ever-growing business all over the world. Betting in Africa Sports betting was popular in many African countries before but the quick spread of connected devices – and the mobile payment methods to go with them – has led to the very fast growth of the industry already. Several African countries – especially South Africa, Kenya, and Nigeria – saw their betting markets explode in recent years, and this growth is expected to accelerate in the next ones. A numerous population of young adults, combined with convenience, has let to the meteoric rise of mobile betting in many countries. Convenience, because it’s much more accessible to download the Betway app than going to the nearest betting shop – and this makes it much more convenient to use a mobile wallet to top up an account than using cash. Like in many other areas, betting on association football is the most popular choice for the average African bettor. Bets are placed both on the matches of local teams and leagues and on major international events and some of the most popular leagues (like the English Premier League). A bit of regulatory turmoil One issue the betting and gambling groups expanding to African countries have to face, though, is the regulatory environment that’s in a bit of a turmoil right now. There are just a handful of countries where the betting and gambling industry is clearly regulated – like Kenya, South Africa, Nigeria, and a few others – and there are some markets where it is banned. Then, there are those in-between, where a lack of regulation or an incomplete one leaves the market open to offshore operators that don’t generate any tax revenue for their respective governments, issues that were faced by countries in Europe and beyond. The African gambling market is mostly untapped at this point because of this uncertainty in many areas. The countries’ infrastructure is, in turn, evolving at an unprecedented rate, allowing an ever-increasing number of potential customers to be reached. At the same time, more local companies emerge to compete with the growing number of international betting groups trying to get a foothold here. And most of this growth will be focused on mobile – specialists say that by 2024, half of all the bets placed in Africa will be initiated from smartphones. Source: eyetrodigital.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: mobile betting, sports betting Continue Reading Previous Betting And Gambling In NigeriaNext Nigeria bans unauthorised foreign lotteries More Stories EXPERTS NIGERIA Afreko Media Amplifies Its Betting Platform Portfolio With The Acquisition Of Gamblers.Africa 2 days ago Szarlot BILLIARD NIGERIA Nigeria’s Male-dominated Sports Betting Industry 3 days ago Samuel BETTING NIGERIA The growing trend of mobile betting in Nigeria 4 days ago Samuel BETTING NIGERIA Innovations in responsible gambling: Betbonanza’s initiatives for safer betting 4 days ago Samuel NIGERIA ONLINE Crypto Betting: a growing trend in Nigeria 6 days ago Szarlot BETTING NIGERIA BetCorrect unveils AI-Powered online betting platform 6 days ago Szarlot BETTING NIGERIA SportyBet collaborates with Real Madrid for regional sports betting ad campaign 2 weeks ago Szarlot BETTING NIGERIA Nigeria: NLRC Commends Betway For Compliance 2 weeks ago Samuel NIGERIA ONLINE ESA Gaming set for South Africa debut 2 weeks ago Szarlot EXPERTS NIGERIA Nigeria is losing out on Blockchain Regulations 2 weeks ago Samuel EXPERTS HOT NEWS NIGERIA Responsible Gambling in Nigeria: The Role of GamStop 2 weeks ago Szarlot BETTING NIGERIA Spotlight on Localisation of Sports Betting at 2023 SBWA Conference 2 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.