NIGERIA Mobile Betting: Explosive Growth in the Coming Years? 3 years ago Samuel Post Views: 623 Sports betting is said to be as old as sports themselves. The relationship between the two, in turn, wasn’t always perfect: there are many recorded cases (and certainly many more unrecorded ones) when the interests of those placing bets influenced the outcome of a sporting event or a match. Today, this mostly belongs to the paths. The major betting groups around the world have policies in place meant to prevent any undue influence, while the authorities all over the world have introduced laws to regulate the industry. As a result, sports betting has become not only socially accepted but an ever-growing business all over the world. Betting in Africa Sports betting was popular in many African countries before but the quick spread of connected devices – and the mobile payment methods to go with them – has led to the very fast growth of the industry already. Several African countries – especially South Africa, Kenya, and Nigeria – saw their betting markets explode in recent years, and this growth is expected to accelerate in the next ones. A numerous population of young adults, combined with convenience, has let to the meteoric rise of mobile betting in many countries. Convenience, because it’s much more accessible to download the Betway app than going to the nearest betting shop – and this makes it much more convenient to use a mobile wallet to top up an account than using cash. Like in many other areas, betting on association football is the most popular choice for the average African bettor. Bets are placed both on the matches of local teams and leagues and on major international events and some of the most popular leagues (like the English Premier League). A bit of regulatory turmoil One issue the betting and gambling groups expanding to African countries have to face, though, is the regulatory environment that’s in a bit of a turmoil right now. There are just a handful of countries where the betting and gambling industry is clearly regulated – like Kenya, South Africa, Nigeria, and a few others – and there are some markets where it is banned. Then, there are those in-between, where a lack of regulation or an incomplete one leaves the market open to offshore operators that don’t generate any tax revenue for their respective governments, issues that were faced by countries in Europe and beyond. The African gambling market is mostly untapped at this point because of this uncertainty in many areas. The countries’ infrastructure is, in turn, evolving at an unprecedented rate, allowing an ever-increasing number of potential customers to be reached. At the same time, more local companies emerge to compete with the growing number of international betting groups trying to get a foothold here. And most of this growth will be focused on mobile – specialists say that by 2024, half of all the bets placed in Africa will be initiated from smartphones. Source: eyetrodigital.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: mobile betting, sports betting Continue Reading Previous Betting And Gambling In NigeriaNext Nigeria bans unauthorised foreign lotteries More Stories NIGERIA ONLINE Three Most Popular Payment Methods For Online Casinos 19 hours ago Samuel BETTING NIGERIA Nigerian players running rings in foreign leagues 2 days ago Samuel BETTING NIGERIA PARIPESA Pays Out 500 Million Naira One-Night Win 3 days ago Samuel BETTING NIGERIA BetKing Celebrates Nigeria’s New Para World Champion 6 days ago Samuel BETTING NIGERIA Why Sports Betting Continues To Gain Traction in Nigeria 6 days ago Szarlot EXPERTS NIGERIA How workers, agents impact on gaming industry 7 days ago Szarlot EXPERTS NIGERIA How investing in Africa became the new trend 7 days ago Szarlot BETTING NIGERIA Online betting is making many Nigerian youths go broke 1 week ago Iwo Bulski HOT NEWS NIGERIA Why the Nigerian economy requires immediate reforms 1 week ago Szarlot BETTING NIGERIA NLRC extends Betway Nigeria’s operation for 5 years 2 weeks ago Szarlot BETTING NIGERIA Understanding the tax implications of betting in Nigeria 2 weeks ago Szarlot NIGERIA ONLINE Sofri Rewards Customers With 1 Million Naira 2 weeks ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.