Music streaming is increasing in South Africa

Music streaming via mobile apps and desktops has become the norm. Today, streaming revenues account for over 60% of global recorded music revenue. In 2021, streaming revenues reached more than $15 million worldwide, which is more than four times the revenue generated in 2015.

Some countries are generating more revenue in music streaming than others, including the United States and South Africa. By 2027, revenue from the South African music streaming market will reach a volume of $54 million. User penetration is also expected to reach over 15% in both 2023 and 2027 (16.3% and 17.3%, respectively).

Who Are The Biggest Artists Coming Out Of South Africa?

Over the decades, incredible artists have come from South Africa, including Miriam Make, Brenda Fassie, Hugh Masekela, and Lucky Dube. Lucky Dube was a reggae musician, and many regard him as one of the most influential musicians in African music. He’s also Africa’s biggest-selling artist in the reggae genre. Other African countries, such as Nigeria, have also produced show-stoppers, including Burna Boy and Wizkid. In 2023, Rolling Stone magazine included Burna Boy on their list of the 200 Greatest Singers of All Time, and Wizkid was nominated for two awards at the 64th Annual Grammy Awards in 2022. Both artists have collaborated with many mainstream artists, including Justin Bieber and Beyonce.

The Most Used Streaming Services in South Africa

While Simfy was the first service to ever launch in South Africa, there are now several music streaming services South Africans can choose from. Among the most popular include SoundCloud, Apple Music, Spotify, and Google Play Music. YouTube is also popular in the country, and Simfy remains very popular due to its bountiful music catalog.

Other Rising South African Industries

South Africa’s digital transition has undoubtedly helped its music streaming market, but it’s not the only online market that’s accelerating in the country. Online gambling is another popular digital marketplace in South Africa, and there are many platforms to choose from that offer unique features and games. For example, Yebo Casino is an online slots South Africa platform, but the casino also offers poker, roulette, and blackjack.

Many online slots also have various music themes. Additionally, South African casinos like Yebo Casino offer various payment options, including Bitcoin, and this flexibility and availability of choice have increased the market’s popularity in the country. In fact, by 2026, South Africa’s casino market is forecasted to have a volume of more than $35 million.

Additionally, South Africa has a booming eCommerce industry. The country is one of the largest markets for eCommerce in the world (40th), and it’s expected to reach a market volume of around $15 billion by 2027. User penetration is also expected to reach 58.6% by the same year.

South Africa is home to many growing industries like online gambling and eCommerce. Music streaming is even bigger, but it could be argued that music has always played an integral role in South African culture. The difference today is that technology has made it much easier to access, listen to, and, more importantly, enjoy.


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