New Gaming Industry in Sub-Saharan Africa

It’s no secret that sports, particularly soccer, are incredibly popular across Sub-Saharan Africa. From local teams and competitions to the biggest on the continent of Europe, people follow, watch, and make predictions on the outcomes of games.

Now that these local and international leagues are becoming more readily available across Sub-Saharan Africa, and particularly in Nigeria, which boasts by far the largest population of the continent, more people can enjoy watching their favorite teams. It is also very helpful that the time zones that host Europe’s biggest clubs in England, France, Spain, Germany, and Italy align favorably with those of Africa.

With a love of sports set in and its ever-increasing availability allowing more to follow and enjoy, another phenomenon that’s sweeping Sub-Saharan Africa is combining with it to forge a new budding gaming industry. Mobile penetration is rapidly increasing across the area, becoming the primary means for communication and internet access. Increased mobile penetration brings with it greater access to the internet and everything that it has to offer, leading to the forging of an iGaming industry across many African nations.

For a long time, national broadcasts and a lack of internet access limited what soccer the people of Sub-Saharan Africa could watch. Radio broadcasts, shows on local television, and the press would go as far as they could, but it couldn’t fulfil the desires of the public to watch the very best.

This all changed with the arrival of digital satellite television and other similar broadcasting platforms, which would show matches from foreign leagues as well as get the rights to some domestic competitions. While many individuals aren’t able to get such a service beamed to their homes, the establishment of multiple viewing centers allowed people to pop out to local venues to watch sports – particularly soccer.

Now, people can be knowledgeable fans of local clubs and their national team as well as the likes of Manchester United, Real Madrid, Barcelona, Chelsea, Arsenal, Juventus, Bayern Munich, and Paris Saint-Germain. With the ability to watch more football has come the thirst for more knowledge about soccer and other such sports on a global scale. This is why our own world football section is so popular with readers.


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