NIgeria – BtoBet expands with RedsonBet

BtoBet will provide its technology to power RedsonBet’s online and mobile channels, as well as the operator’s expanding retail network, which is set to climb to 100 outlets across the country in the coming weeks.

The new RedsonBet platform will offer Nigerian customers a range of betting options on local and international sports events, including live betting, as well as a selection of online casino and virtual sports games.

“Undoubtedly the WLP Program has proved to be a perfect solution for Africa, not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”

– said Alessandro Pizzolotto, CEO of STM Gaming, BtoBet’s certified partner for Africa.

BtoBet chief marketing officer Sabrina Soldà added:

“When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”

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