Nigeria is African market with greatest online potential, say SBC Digital Summit Africa experts

Nigeria is the African market with the greatest potential for online betting and gaming operators, a survey of the expert speakers at this week’s SBC Digital Summit Africa virtual conference and exhibition has found.

The online event on 6 – 7 October will take an in-depth look at every aspect of the future of the industry in Africa, with invaluable input from senior executives with on-the-ground experience of working for operators and suppliers in markets across the continent.

Ahead of the event, SBC asked those experts which African nation offers the best prospects for online operators. Nigeria came out on top with 31% of the vote, just ahead of South Africa on 28%, suggesting that there is still opportunity for significant growth in two of the continent’s most-established regulated markets.

A number of speakers were excited about the potential of online gambling in Ghana and Kenya (12% each), while there were also votes for the emerging markets in Côte d’Ivoire, Mozambique, Tanzania, Zambia and Democratic Republic of the Congo.

The future of many of those markets will come under scrutiny on the first morning of the conference. After the opening keynote interview with Nigerian football legend and Interwetten brand ambassador Yakubu, the agenda features sessions on Opportunities in Eastern Africa, The Challenges of West Africa, and Tales from South Africa.

Jeff Halloran (MD, Sahara Games), Rostislav Kishenkov (Head of Africa Region, Melbet), Adekunle Adeniji (MD, BetBonanza), Ibukun Okeowo (CEO, Gibet), Tyrone Dobbin (MD, Sportingbet South Africa), and Simon Munsamy (Business Partner, Hollywoodbets) are among the speakers set to share their experience of and ideas for those markets.

In the afternoon, there are sessions evaluating the future of the lottery and online casino verticals in the region, together with expert panels on practical issues such as the most effective marketing strategies in various African markets and tackling the challenges around payments. Experts taking part in the panels include Dmitry Belianin (CMO, Parimatch International), Tunde Aremu (CEO, Konfambet), Candice Moodley (Finance Manager, Gbets Online), Sean Coleman (CEO, South African Bookmakers’ Association), Dan Phillips (CEO, NEL Advisory), and Youssef Kaado (CEO, Lottomania Nigeria).

Looking ahead to the opening day of the event, Dan Phillips said:

“The African betting and gaming market is burgeoning with great people, innovation and a can-do attitude across the continent. SBC Digital Summit Africa is a must attend for those in the space, those looking to join it, or if you just want to find out more.”

On day two, attention turns to choosing the right content for success in each market, with sessions about football betting, virtual sports, and esports. Panelists include Neil Wilkie (CEO, LPB), Jimmy Keneth (Chairman, Tanzania Sports Betting Association), John Gordon (CEO, Incentive Games), Kwecy Hayford (President, Ghana Esports Association), and Douglas Ogeto (CEO, Ludique Works).

There are further panels about implementing effective KYC checks, tackling problem gambling, the changing profile of players in Africa, and the future of retail bookmakers. The experts ready to share their valuable insights include Tayo Atoloye (Country Manager Nigeria, Marathonbet), Dotun Ajegbile (Chairman, Betland Gaming), Hilton Hassan (Director, World Sports Betting), Kwadwo Amaning-Kwarteng (General Manager, Betyetu), and Robin Bennett (Head of Department: Regulatory Compliance, Western Cape Gambling and Racing Board).

Ahead of his participation in the Analysing the African Sports Consumer panel, Amaning-Kwarteng said:

“The sports betting industry in Africa is fast growing and you need to be aligned with all the innovations and changes happening. You need to join the SBC Digital Summit Africa to hear directly from the major stakeholders and experts in the African sports betting industry, to help you make that important game-changing decision.”

In addition to the conference, SBC Digital Summit Africa will also feature an interactive product display area with leading suppliers showcasing innovations tailored for local markets, together with a programme of networking roundtables to make it easy for delegates to connect and talk business with other decision makers.

Click here to register for your free pass for SBC Digital Summit Africa.

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