Novomatic Italia acquires majority shares in HBG Gaming

Novomatic Italia has confirmed the acquisition of a substantial number of shares in HBG Gaming Group, significantly enhancing its presence in Italy in the process.

The agreement has enabled Novomatic to secure 80% shares in the Italian gaming group, which has interests in betting, online gaming machines, bingo and the ‘telematic network of entertainment’.

As the Italy-facing subsidiary of the Austrian Novomatic Group, Novomatic Italia projects that it will gain ‘greater solidity’ in the market, and contribute to ‘industrial depth’ in the wider national sector.

“Just to crown our 15th year of activity in Italy, the Group is growing significantly thanks to a great partnership with HBG Gaming of which I am proud and with which, I am sure, we will follow a path of success. The operation further consolidates our Group which, leveraging its great ability to anticipate and satisfy the demands of operators and end customers, will be able to confirm itself as market leader. With the acquisition of 80% of HBG, NOVOMATIC completes a path of entrepreneurial growth whose excellent results, both in the B2B and B2C segments, are constantly based on the full economic sustainability of each operation carried out and on the ability to enhance the contribution. of all the people involved.”

– said Markus Buechele, Novomatic Italia CEO.

Novomatic is now targeting an innovation push as it incorporates HBG’s retail operation into its own infrastructure, with the backing of its Austrian parent group, specifically aiming to enhance solution development.

An additional objective concerns the rollout of the ADMIRAL high-street betting and gaming brand, which the group has lauded as ‘a distinctive element of legality, responsibility and hospitality all over the world’.

Active across Europe, Novomatic’s Admiral holding has a strong presence in its home market of Austria where it is partnered with prominent football club Red Bull Salzburg, as well as further afield in nations such as Latvia.

HBG Group President Antonio Porsia added:

“We are proud to become part of the Novomatic Italia Group. We are convinced that the over 20 years of our experience in the public gaming market will make a significant contribution to strengthen Novomatic’s position in the country. Dimensional growth and investments in innovation and technology are essential for the development of regulated gaming in terms of legality, safety and social responsibility; Novomatic’s leadership in the market in this direction will be a guarantee of reliability and solidity for our customers and business partners, as well as for the community and institutions with which we relate.”


About Post Author

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.