Novomatic planning “inspiring” ICE

Novomatic is planning what it describes as “an inspiring ICE London”, the company said yesterday. It is now putting the finishing touches to its display for the London show in February (7-9).

The company will retain its position as the largest exhibitor at the show and will bring a huge range of systems, hardware and content to the various segments and markets of the international industry.

The Novomatic technology portfolio for 2023 and beyond will serve every operator demand, from land-based casino and AWP products and systems, including biometric technologies for modern access solutions, to secure cash handling solutions on to sports betting products and online gaming solutions for markets that are burgeoning in many regions worldwide.

Casino highlights will be presented in terms of both new cabinets and content, with new hardware, mixes and fresh progressives premiering at ICE. In the various dedicated areas of the exhibition stand, experts from the Novomatic headquarters and its subsidiaries, as well as technology partners, will be on site.

Novomatic Gaming UK, Novomatic Netherlands and Novomatic Gaming Spain will have their dedicated show display of market-specific products and so will Ainsworth, Apex, Fazi, Greentube, NBS, NOVOCash and many more.

Thomas Schmalzer, vice president global sales, said:

“Our teams have always looked forward to ICE, but this year we can hardly wait to present the results of our recent months’ intense development efforts. There will be some surprises for sure: exciting news in the cabinets segment and enhancements for our most successful product lines, all of which will provide fresh and exciting entertainment for players resulting in premium performance and a fast ROI for gaming operators.”


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