Novomatic praises ICE as an ‘outstanding success’

Having exhibited at ICE 2025 with a huge 4,500m2 stand, Novomatic declared the 2025 edition of the show to be “an outstanding success” and the perfect way to start its 45th year.

Exhibiting alongside their subsidiaries, Novomatic Spain, Novomatic Gaming UK, Novomatic Italia, Löwen Entertainment, Apex and Ainsworth Gaming Technology, Novomatic welcomed more than 55,000 visitors to its stand.

Product highlights from the company included the launch of the Diamond X 1.55J Quattro cabinet, the latest in the Diamond series, which appeared alongside the company’s V.I.P range.

Several new linked progressives and multiple feature games premiered, including Xtension Link Evolution with two new titles, Mighty Squad and Fu Flow, as well as Rising Treasures, the new multiple feature game on the Novo Line platform.

“The overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products,”

–  said the company’s executive board.

“Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.”

“ICE 2025 was, for us, one of the greatest and most successful shows ever,”

– declared Thomas Schmalzer, VP global sales and VP product management Novomatic AG.

Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families. This underscores our innovation and technology leadership in the industry.

“We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”

Source: intergameonline.com

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