Playtech unveils new state Live Casino studio in Zürich for Swiss Casinos

Playtech, the world’s leading gambling technology company, today announces the launch of a new, dedicated, Live Casino studio in Zürich, Switzerland.

The new Live Casino studio has been built on the existing Swiss Casinos site in Zürich and is the first of its kind in Switzerland and the second of its kind in Europe.

Swiss Casinos, which operates four of Switzerland’s largest land-based casinos, first partnered with Playtech in 2019 to launch Playtech’s Casino and Live Casino offering in the Swiss market, followed by the launch of the Playtech iPoker network in 2020. This next step in the partnership builds upon Playtech’s superior B2B strategy of growth in newly regulated markets.

The Live Casino studio has been built in close collaboration with multiple teams and strengthens the close partnership between the two companies. As a result, the state-of-the-art studio offers Swiss players direct access to the Playtech Live tables via the casino website and includes Live Roulette, as well as the classic 7 Seat Blackjack and the scalable Blackjack version of All Bets. All tables are hosted by professionally trained, native-speaking dealers, ensuring Swiss Casinos’ players get to receive the best possible experience.

Patrick Mastai, Online Director at Swiss Casinos, said:

“We are thrilled to unveil our new Live Casino studio built in close cooperation with the Playtech Live team. The Live Dealer offering that we can deliver to our customers is unrivaled and the new, first of its kind studio in Switzerland has been built to an incredibly high standard. Working so closely with the dedicated and skilled Playtech Live team has also been a great experience. We look forward to developing this partnership further as we continue to grow our product and content offering in Switzerland.”

Margarita Terlanova, Senior Customer Relations Manager at Playtech Live, added:

“The new Playtech Live studio in Zürich is a real testament to the close partnership that Playtech has established with Swiss Casinos. By both teams working closely together, we have been able to deliver an industry-leading online experience that mirrors the feeling of playing inside one of Swiss Casinos’ leading land-based casinos. From training the team of dedicated croupiers to work as Live hosts, to the bespoke design of the studio itself, this live experience is like no other we have delivered before. Playtech Live is leading the way on creating an entertainment-led experience that delivers on both a gameplay and presentation perspective. We have every confidence that the customers of Swiss Casinos will have an exceptional gaming experience.”

**Ends**

About Swiss Casinos
Swiss Casinos is Switzerland’s biggest casino group and is wholly Swiss-owned. Swiss Casinos’s operations, which are based exclusively in Switzerland, include brick-and-mortar casinos in Pfäffikon, St. Gallen, Schaffhausen and Zürich, the online casino swisscasinos.ch and the GEORGE Bar & Grill in Zürich. In 2020, Swiss Casinos’s various casinos generated a cumulative gross gaming revenue of CHF 149.4 million. CHF 66.6 million of this was paid in casino tax, directly benefiting OASI funds and the cantons. Swiss Casinos Holding AG provides a range of services in the areas of finance, human resources, IT, technology, security and marketing.
About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24 countries.
Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech’s Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis. www.playtech.com

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