Pragmatic Play Bolsters African Market Presence Through Betfounders Collaboration

In a strategic move that underscores its commitment to growth and innovation, Pragmatic Play, a leading content provider in the iGaming industry, has recently announced a landmark partnership with Betfounders, a prominent online casino platform. This alliance is set to significantly enhance the gaming experience across Africa, marking a pivotal moment for both entities involved.

The partnership heralds the integration of Pragmatic Play’s extensive portfolio into the Betfounders platform, offering a diverse array of gaming content that spans across Slots, Live Casino, and Virtual Sports categories. With this collaboration, Betfounders will now provide its users with access to a wide selection of Pragmatic Play’s popular titles, including the adrenaline-pumping slot game Sweet Bonanza, immersive live casino experiences, and thrilling virtual sports offerings.

Pragmatic Play’s foray into the African market through this partnership is a testament to its strategic expansion initiatives. The company has been actively seeking collaborations to tap into new demographics and cater to the diverse gaming preferences of African players. This move is not just about broadening its reach but also about fostering growth and innovation in emerging markets.

The integration of Pragmatic Play’s content is expected to redefine the iGaming landscape in Africa. Players can look forward to high-quality graphics, engaging gameplay mechanics, and lucrative rewards that are characteristic of Pragmatic Play’s offerings. Whether they are fans of classic slot machines or the immersive atmosphere of live dealer games, there is something for every type of player to enjoy.

Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, expressed enthusiasm about the partnership, stating.

“Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider.”

He further emphasized the strong multi-product portfolio that will now be available to Betfounders partners.

Artur Harutyunyan, CEO at Betfounders, also commented on the collaboration, highlighting the significance of Pragmatic Play’s multi-product offering in appealing to a diverse demographic. He was confident that the partnership would open up new opportunities for both Betfounders and Pragmatic Play in the African market, stating:

“Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.”

As the iGaming industry continues to evolve, partnerships like the one between Pragmatic Play and Betfounders are crucial in shaping the future of online gaming. By combining their strengths, these two industry giants are setting new standards for excellence and driving the iGaming sector towards a more dynamic and inclusive future.


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