Pragmatic Play expands East Africa igaming footprint

Pragmatic Play, a leading content provider to the igaming industry, has continued to expand in the East African region having partnered with Kenyan brand Odibets.

The deal will give Odibets players access to Pragmatic Play’s slot and live dealer portfolio. This will include iconic Pragmatic Play slots such as Wolf Gold, Sweet Bonanza, and Gates of Olympus along with recent releases like Day of Dead and John Hunter and the Quest for Bermuda Riches.

Live dealer titles will include classics such as Blackjack, Roulette and Sic Bo as well as gameshow-inspired Mega Wheel and the hotly anticipated November release Sweet Bonanza CandyLand, which is a live casino version of the hugely successful slot Sweet Bonanza.

The deal is the latest in Pragmatic Play’s East African growth which has seen a host of new partners benefit from the supplier’s comprehensive portfolio.

Yossi Barzely, chief business development officer at Pragmatic Play, said:

“We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as it is high-quality, and we believe we can offer real value to Kenyan players.”

Aggrey Sayi, country marketing manager for Odibets.com, said:

“We’re excited to have such a diverse selection of proven player-favourite games to assist in our mission of delivering an enhanced gaming experience to players.”

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