BETTING SOUTH AFRICA Pragmatic Play is working with Supabets in South Africa 9 months ago Samuel Post Views: 324 South Africa is at the centre of an iGaming storm as Pragmatic Play continues its strategy of expanding into the African market. Pragmatic Play has formed a partnership with Supabets after striking a deal that will see its product suite go live via Supabets in SA. As a result, Supabets is the first operator to secure access to PP’s library. But how can both brands use the relationship to enhance their South African iGaming footprint? High-Quality Games from a Renowned Operator The entertainment industry, in general, has been growing steadily for a while, with the online casino sector growing at an especially fast pace. For example, gross gambling revenues for casinos, limited payout machines, bingo, and betting experienced a 3.9% increase from the previous year in 2016. Sports and online betting now account for a 57.3% share of the sector, which equates to $200 million. Unfortunately for Supabets, the brand isn’t the leading operator in the region. Thanks to their extensive library of games – over 600 in some cases – the likes of Yeti Casino are surging ahead. Quantity is important, but since all the best online casinos in South Africa use services from Pragmatic Play, such as Wolf Gold and Great Rhino Megaways, so is quality. The quality factor is why Yeti Casino has a reputable standing in the South African online casino industry among players and reviewers. When it’s combined with the fact that Yeti accepts e-wallets like Skrill and PayPal, it’s easy to see why they are ahead of the competition. Therefore, for Supabets to engage players on the same level, there needs to be more focus on quality offerings that users love, as well as services that improve the user experience. The good news for Supabets is that it will get access to all the same offerings as its peers, meaning it won’t fall behind because its platform isn’t as extensive. Plus, it will be based in South Africa, giving it a niche to exploit. Of course, Pragmatic Play’s momentum in South Africa will carry on rolling thanks to the marketing advantages of the relationship between it and Supabets. Leveraging the Freebie Culture A surefire way for Supabets and Pragmatic Play to appeal to the South African market is to use the industry’s freebie culture to its advantage. Having the best slots is one thing, yet in a sector where added value is almost expected, the role of bonuses and promotions in both organizations’ success will be pivotal, particularly with other industries struggling. As several already exist, Supabets will need to provide value on Pragmatic Play’s offerings that stand out from the rest. For example, the business may decide that its healthiest option is to one-up the competition by letting customers claim free spins without depositing money. Alternatively, lowering the wagering requirements is worth considering because punters will consider playing if the potential wins aren’t behind a de facto paywall. The power of free is proven to work, proven in a study between Hershey Kisses and Lindt Lindor chocolate where participants were asked to choose between Hershey’s Kisses for one cent or Lindt Lindor truffles for 15 cents. In a supermarket, the difference between the two would be much bigger, which is why they opted for Lindt. But when the prices dropped by an extra cent, making the Kisses free, the Lindt truffles quickly fell out of favour with the customers. So, it’s a viable method for two iGaming brands to continue to penetrate the South African market, particularly when freebies are almost mandatory within the sector. Pragmatic Play is on a roll. Therefore, there’s no reason for it to end, especially with this partnership between it and Supabets. Source: mbaretimes.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. 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