Pragmatic Play: Understanding the market is key to growth

Pragmatic Play’s African Continent Manager, Solomon Godwin, shares his thoughts on why the African online gaming market is set to boom and why there’s no replacement for having boots on the ground.

A leading provider to the igaming industry, Pragmatic Play offers operators a complete multi-product solution across Slots, table games, scratchcards, Bingo, Live Casino, and, imminently, Virtual Sports. The company’s most comprehensive offering remains its slot portfolio, with over 200 proven HTML games and a release of up to five new video slots every month. In the last two years, the supplier has added more verticals to its collection, with the goal of becoming a true one-stop shop for operators around the world.

With a slot offering that bridges all vectors of content, from classic, Vegas-style slots to immersive video slots and branded content, Pragmatic Play’s slots portfolio has a game for everyone. This is complemented by a leading Live Casino solution, with Roulette and Blackjack being joined by Sic Bo, Baccarat and more land-based staples, while the supplier continues to look to add innovation through its game-show style release Mega Wheel and upcoming title Mega Roulette.

The supplier’s comprehensive Bingo offering, which has already won awards despite only being launched in recent times, and its state-of-the-art Virtual Sports solution give operators a wide choice of products when interacting with Pragmatic Play.

Regional approach

The previous 12 months have seen a distinct shift in Pragmatic Play’s approach to growth. While the company has strong foundations in regulated territories across the globe, it has previously been centred in Europe. The shift to online gaming has been trending upwards for a number of years, with more and more states encouraging the regulation of online gaming.

As a result, Pragmatic Play established two major regional hubs in Latin America and Africa to pursue its strategy of growth in these emerging markets. By establishing a local presence with experienced igaming professionals, the company can truly have its finger on the industry pulse in these territories and understand markets trends.

The African continent offers so many exciting opportunities as nations embrace the potential of online gaming. New markets are opening all the time, such as Tanzania, which has been at the forefront of regulation and technology in recent times.

There are also hugely positive opportunities in some of the biggest nations in the continent, such as Nigeria, South Africa and Ghana, as they start the process to undertake gambling reforms to make online gaming more attractive.

A key reason for the sudden intense interest in Africa is the increased prevalence in mobile penetration throughout the region and the rapidly expanding market opportunities.

While there will be setbacks as the company looks to grow in the market, with regulation always a lengthy process, the conversations occurring in some of the largest countries in the nation are extremely exciting.

Led by African Continent Manager Solomon Godwin, Pragmatic Play’s goals in Africa are centred around establishing its footprint in regulated markets, integrated easily through its single API. Companies looking to swiftly roll out a full multi-product offering upon the opening of online markets will be able to use Pragmatic Play’s experience and expertise.

Being prepared with a solution which can appeal to players regardless of their taste or demographic can be hugely important for operators preparing to enter new territories, and with Pragmatic Play’s deep-routed understanding of wants and needs in the market, operators seeking aggregator partnerships and working with far-flung suppliers need not worry about such issues.

If you are interested in integrating Pragmatic Play’s quality content, please contact Solomon Godwin at [email protected] or call +2349041150048.