Sahara Games launches omni-channel with Pronet Gaming

Africa-facing operator Sahara Games has launched a full omni-channel solution with platform provider Pronet Gaming. The new offering, which debuted in Uganda earlier this week, is set to go live shortly in Kenya and Nigeria, and includes both a new online sportsbook and casino, in addition to retail platforms featuring their own UI and UX.

Pronet’s sportsbook solutions includes around 35,000 live events per week, full and partial cash out, a live match tracker and statistics, accurate data, and a full risk management service to provide Sahara Game’s customers with a complete offering.

In terms of online casino content, the company says it includes a catalogue of over 6,000 slots and table games from some of the world’s most popular studios, including a number of games tailored to specific African markets.

Commenting on the news Pronet Gaming’s Chief Sales Officer, Colin McDonagh, said:

“Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth. As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”

While CEO of Sahara Games, Jeff Halloran, added:

“Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands. We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”

Pronet Gaming is based in the UK, and also has offices in South Africa, Singapore, Ukraine, Bulgaria, and Malta.

As previously reported, in October the company announced a partnership with Sportal365, enabling it to offer clients a unique CMS, which seamlessly integrated sports data with editorial content, alongside pre-game and live betting odds.

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Iwo Bulski

Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge.

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Iwo Bulski

Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge.