Slot Trumps: Exploring the icasino opportunity in Nigeria

Nigeria is traditionally a land-based, sports-led market, but the EveryMatrix Slot Trumps series shows there may be an opportunity emerging in the country’s online casino market.

South Africa is the dominant market in Africa’s gaming landscape. However Nigeria’s young and growing population, coupled with improving internet penetration, positions the country to become the continent’s biggest.

Mchezo Ltd’s Olabimpe Akingba pointed out this has resulted in a growing igaming sector in a recent deep dive into the market, and the latest EveryMatrix Slot Trumps dashboard shows what an engaged player base Nigeria offers.

Slot Trumps Nigeria: Know your customer

It’s important to note Nigeria is very much an emerging market, something reflected in particularly low average bet sizes.

Across the top 20 games tracked by EveryMatrix, stakes average around €0.14, the second lowest in the Slot Trumps series to date after Germany.

However it’s an engaged audience. With 14 average sessions per player in a 90-day period, Nigerian players spend more time spinning the reels than any other market featured in Slot Trumps so far.

They’re playing more, but placing fewer bets, the dashboard shows. With 69 bets per session across the top 20 on average, it’s a similar level to Colombia’s average of 75.

What games are Nigerian slot customers playing?

For the first time in the EveryMatrix Slot Trumps series, classic themes are top of the slots, with 4% of the most popular games featuring these themes.

Like many Latin American markets featured to date, animal-themed games also perform well while, similar to Brazil, Asian titles are a (surprisingly) popular option.

And in a market of frequent players, free spins come out on top as the most popular bonus mechanic. This, EveryMatrix says, correlates with the high number of average sessions; more free spins means more gaming time. Low volatility slots also perform better among Nigerian bettors, making it the lowest-volatility market in the series so far.

Source: igamingbusiness.com

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