Slotegrator Breaks Down Africa’s $17.63 Billion Betting Growth

Slotegrator has released fresh insights into the African betting market, highlighting countries where sports betting and mobile gaming are reshaping the digital gambling industry.

According to the company, Africa is moving fast toward a $17.63 billion market value by 2025, with a 4.23% compound annual growth rate projected through 2029.

Football betting leads the way across most regions, especially through mobile devices. With widespread mobile broadband access and changing regulatory environments, markets like South Africa, Nigeria, Kenya, Ghana, Tanzania, and Uganda are seeing rapid uptake in online betting.

South Africa Leads in Revenue

South Africa stands as the continent’s highest-grossing iGaming market. During the 2023–24 financial year, the country recorded ZAR 59.3 billion (€3.07 billion) in Gross Gaming Revenue. Of that, ZAR 35.91 billion came from sports betting alone, and ZAR 28.97 billion was generated specifically through online channels.

Nigeria’s Population Drives Betting Volume

Nigeria, with over 220 million people, continues to be a dominant player in the region. An estimated 60 million Nigerians place bets daily. By the end of 2025, the country’s gambling revenue is expected to hit $3.63 billion, underpinned by its large and digitally connected youth population.

Kenya Prioritizes Mobile Sports Betting

In Kenya, 83.9% of adults have participated in gambling. Among those, 63.8% prefer to bet on football. Betting activity is largely mobile-based, with 88% using their phones to place wagers. Over half of Kenyan bettors place bets weekly, reinforcing the country’s mobile-first trend.

Tanzania Shows High Volume and Mobile Access

Tanzania is seeing steady growth through high betting frequency and widespread use of mobile money platforms like M-Pesa. As of now, 71.13% of people report having placed bets, with 31% betting daily. Online sports betting in the country is set to generate $9.8 million by 2025, increasing to nearly $15 million by 2029.

Ghana Builds on Football and Mobile Access

Ghana’s betting sector is projected to reach $57.42 million by the end of 2024, growing at a CAGR of 5.16% until 2029. Football remains the top sport, accounting for 76.53% of all bets. Mobile transactions play a big role, processing about 70% of wagers across platforms.

Uganda Registers Strong Activity and Tax Revenue

In Uganda, 71.43% of adults engage in gambling. The country reported a total betting turnover of USh 2.1 trillion in the first half of 2023. Annual tax collections from gaming reached USh 151 billion, showing how the sector contributes to the national budget.

Key Drivers Behind the Growth

Several trends explain why betting is expanding across Africa:

• Mobile access is outpacing traditional internet connections, making mobile betting the standard.
• Improved regulation in countries like Kenya, Uganda, and Tanzania is creating safer betting environments.
• A growing middle class with higher disposable income is fueling entertainment spending.
• Mobile payment systems such as M-Pesa and Tigo Pesa simplify user transactions and withdrawals.

Slotegrator Sales Manager Ataur Abeer shared some advice for operators:

“With Africa emerging as a global betting powerhouse, operators looking to enter these markets must tailor their strategies to local conditions. This includes investing in mobile-friendly platforms, ensuring compliance with country-specific regulations, and leveraging localized payment methods.”

About Post Author

Iwo Bulski

Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge.

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Iwo Bulski

Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge.