KENYA NEWS Smartphone penetration fuels gambling in Kenya. 12 months ago Fahad Luyzburg Post Views: 261 Apart from the success of the Kenyan economy, the gambling industry is quickly becoming an integral part of the country’s financial wealth. Statistics show that the industry is set to reach a turnover of $50 million by the end of the year. One of the most prevalent trends for gambling within the country is sports betting, with around 30 sportsbooks licenced to operate in the country. The estimated combined revenue of this sub-sector of gambling is thought to be around $2 million, in which the first sportsbook to enter the market was SportPesa, who received their license in 2013. Whilst the first gambling licenses were established in Kenya in 1966, when the Betting Lotteries and Gambling Act outlined regulations and established the Betting Control and Licensing Board, the industry has only really begun to take off on a scale that is relatable to the rest of the world through the use of mobile technology. With the rapid advancement of mobile technology in Kenya over recent years, almost 100 per cent of the population now have access to a mobile. This has been a catapult for the gambling industry as smartphones have been a key enabler, allowing for some of these people to start gambling frequently. Statistics show that 64 per cent of mobile gamblers own a smartphone, compared to 40 per cent who own a standard phone. Of those who do gamble using their mobile phone, it has been found that 55 per cent of these people gamble more than once a week, showing a growing affinity for the industry. On the use of mobile apps, the GeoPoll research found that among those who have gambled, mobile apps are by far the most popular medium for doing so; with 88% of gamblers having used their mobile device to place bets. Among this group, 55% place bets on their phone once a week or more. This makes mobile phone-based betting both the most popular and the most frequently used method of gambling, indicating how the ease of access to mobile phone gambling has significantly transformed the betting industry. With many now using their mobile devices to access betting sites and platforms, the question then arises of what would become of traditional casinos. Here again, industry trends and betting practices do not paint a very rosy picture looking at the future as the GeoPoll research notes that traditional and conventional casinos are less popular among gamblers, with only 36% of gamblers reported that they place bets from within casino premises, while a third of those who go to casinos state that they do so once a month or less. Cyber cafes and betting shops (where people purchase pre-marked betting slips) are also losing their popularity and are less frequently used for betting than mobile phones, with only 28% and 33% of the gambling population respectively noting that they place bets through these shops. Fahad LuyzburgMy big wish is to be a specialist in betting matters. Now I have been associated with this industry for 8 years. Facebook Twitter LinkedIn Email Print Tags: Kenya, smartphones Continue Reading Previous Slots Category Sets New Records on TwitchNext Nairobi introduces citywide gambling regulations More Stories EXPERTS KENYA State seeks to hold suspect cash, properties for longer 2 days ago Samuel CASINO NEWS Most popular sports for betting in the world 3 days ago Samuel KENYA Court bets against former Kiron employee’s assurances 3 days ago Szarlot EXPERTS KENYA Regulator now orders audit on betting firms’ sponsorship deals 5 days ago Samuel BETTING KENYA Gamblers win Sh380bn through SportPesa bets 5 days ago Szarlot BETTING KENYA Low-income people finance Kenyan bookmaking companies 5 days ago Samuel NEWS The easiest way to get started with online casino gaming 5 days ago MDM KENYA ONLINE Kenyans top global uptake of mobile money-based app loans 1 week ago Szarlot BETTING KENYA The boom in online sportsbetting in Africa 1 week ago Szarlot NEWS Is Crypto Investment Gambling? 1 week ago Samuel BETTING KENYA Registrar sued in fight for SportPesa trademark 2 weeks ago Samuel EXPERTS KENYA KRA loses court tax fight with betting firms 2 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.