EXPERTS

Social media betting could be a game changer

Over 3.5billion are online across the globe, Facebook, the largest social media platform in the world, has 2.4 billion users, other social media platforms including Youtube and Whatsapp also have more than one billion users each.

These numbers are huge- there are over 7.7 billion people in the world, with 3.5 billion of us online, Africa with the fare share of over 1.2 billion people about 525 million of the African population has internet. This means social media platforms are used by one-in-five people in Africa while one-in-three people in the world, and more than two-thirds of all internet users.

Social media has changed the world. The rapid and vast adoption of these technologies is changing how we find partners, how we find interested partners, how we access latest information from media and how we organize to demand for change in our respective society. Although, with the massive audience on social media among young adults, on the average these set of young adults spends 6-7 hours per day, and while on the average the figure show those who are on social media for longer hours have been involved in one form of gambling in the past or an active punters while because the chances are high.

For example, it is evident that majority of the top bookmakers has targeted the massive population of people on social media through online pop-up advertisement, i.e. Instagram, Twitter, Facebook etc. It is now obvious that with these initiatives of BTOBET plan to lunch its social media betting platform in the gaming space could be a game changer to the gaming community.

Article by Adeleye Awakan
Associate/Editor www.gbc.ng Africa’s digital gaming news portal. For consultant, Bookmaker’s review, Content, thoughtful leadership article Africa gambling industry: feel free to reach me [email protected], Linkedin Adeleye Awakan.

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