Social media marketing the right call for sportsbook operators during covid-19

The Covid-19 pandemic has affected almost the entire population’s daily lives. Non-essential business activities have been shut, down to all sports across the globe, people confined to their homes, and many businesses have had to make difficult decisions regarding staff and spending cuts.

While, at the same time some sectors, especially those in travel sector-have, been walloped. Though gambling firms are looking at other options to keep the business afloat, by innovating their brands by going digital at the same time rolling out new products to keep the business going during the pandemic. Others are flourishing namely those that geared towards staying indoors, such as Netflix, mobile money service provider and Telecoms. The reality is that when businesses look to reduce their spending, marketing is usually the first area of choice. But its not necessarily the right one.

While the company may be saving money in the short term, but marketing the brand during this quarantine, perhaps the right call knowing full well that you won’t be increasing your brand awareness when consumer spending picks up again particularly when sporting events resume back. While you may decide to reduce or stop spending on one specific marketing channel; one area that represents an opportunity during the Covid-19 pandemic outbreak is social media marketing.—noting that sportsbook brands are rolling out new products during a time where engagement on social media posts is higher than before as most people often spend time on their smartphone devices ever than before this offers a real opportunity for brands.

The key, however, is that collaboration and the messaging needs to be right, the right campaign messages, using the proper retention engagement with the help of data analytics. However, with the opportunity, social media platforms offer its challenging to ignore, over 3.5 billion people are online across the globe, Facebook, the largest social media platform in the world, has 2.4 billion users.

Perhaps other social media platforms, including Youtube and Whatsapp, also have more than one billion users each. These numbers are huge- there are over 7.7 billion people in the world, with 3.5 billion of us online, Africa with the fare share of over 1.2 billion people about 525 million of the African population has internet. In contrast, it means social media platforms are used by one-in-five people in Africa while one-in-three people in the world, and more than two-thirds of all internet users.

Though this is an excellent opportunity for sportsbook brand to take advantage of this opportunity as most people quarantined in their homes, social media engagement will be much higher than the usual figure.

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