EXPERTS HOT NEWS Social media marketing the right call for sportsbook operators during covid-19 4 years ago Adeleye Awakan Post Views: 795 The Covid-19 pandemic has affected almost the entire population’s daily lives. Non-essential business activities have been shut, down to all sports across the globe, people confined to their homes, and many businesses have had to make difficult decisions regarding staff and spending cuts. While, at the same time some sectors, especially those in travel sector-have, been walloped. Though gambling firms are looking at other options to keep the business afloat, by innovating their brands by going digital at the same time rolling out new products to keep the business going during the pandemic. Others are flourishing namely those that geared towards staying indoors, such as Netflix, mobile money service provider and Telecoms. The reality is that when businesses look to reduce their spending, marketing is usually the first area of choice. But its not necessarily the right one. While the company may be saving money in the short term, but marketing the brand during this quarantine, perhaps the right call knowing full well that you won’t be increasing your brand awareness when consumer spending picks up again particularly when sporting events resume back. While you may decide to reduce or stop spending on one specific marketing channel; one area that represents an opportunity during the Covid-19 pandemic outbreak is social media marketing.—noting that sportsbook brands are rolling out new products during a time where engagement on social media posts is higher than before as most people often spend time on their smartphone devices ever than before this offers a real opportunity for brands. The key, however, is that collaboration and the messaging needs to be right, the right campaign messages, using the proper retention engagement with the help of data analytics. However, with the opportunity, social media platforms offer its challenging to ignore, over 3.5 billion people are online across the globe, Facebook, the largest social media platform in the world, has 2.4 billion users. Perhaps other social media platforms, including Youtube and Whatsapp, also have more than one billion users each. These numbers are huge- there are over 7.7 billion people in the world, with 3.5 billion of us online, Africa with the fare share of over 1.2 billion people about 525 million of the African population has internet. In contrast, it means social media platforms are used by one-in-five people in Africa while one-in-three people in the world, and more than two-thirds of all internet users. Though this is an excellent opportunity for sportsbook brand to take advantage of this opportunity as most people quarantined in their homes, social media engagement will be much higher than the usual figure. About Post Author Adeleye Awakan Author E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. See author's posts Adeleye AwakanAuthor E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. Facebook Twitter LinkedIn Email Print Tags: coronavirus, social media, Youtube Continue Reading Previous Eventus International revised events calendar for 2020 and 2021Next What Africa’s gambling firms could learn from the pandemic More Stories EXPERTS SOUTH AFRICA How South Africans Are Embracing Online Gambling Trends 11 hours ago Szarlot EXPERTS UGANDA Uganda: 70-year-old woman gives birth to twins 1 day ago Samuel EXPERTS GHANA Sex, screen addiction a threat to mental health – Psychiatrist 1 day ago Szarlot EXPERTS SOUTH AFRICA Scan to Pay launches new voucher solution for consumers 3 days ago Samuel EXPERTS HOT NEWS Apex African iGaming: Unmatched Regional Event Lineup for 2024 3 days ago Iwo Bulski EXPERTS NIGERIA From savannah to silicon: Africa’s tech emergence unfolds 4 days ago Samuel EXPERTS Elevate Your Home Decor: The Top 12 Canvas Prints Companies with Wallpics Leading the Way 4 days ago Tools EXPERTS NIGERIA CBN to Freeze Bank Accounts without BVN, NIN from March 2024 4 days ago Szarlot EXPERTS ONLINE Top 12 Invoice Generator Software to Boost Your Business Efficiency 5 days ago Tools EXPERTS Top 12 Companies Offering IT Certifications: A Comprehensive Guide to Advancing Your Career 7 days ago Tools EXPERTS KENYA Gamblers stake Sh620 billion in four years as betting craze rises 7 days ago Samuel EXPERTS WORLD NEWS Entain To Pay Almost $730 Million To Settle Turkish Bribery Claims 1 week ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.