BETTING NIGERIA Soft2Bet takes its first steps into Africa 4 weeks ago Samuel Post Views: 174 Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa. As part of the deal Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering. The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions. Regulatory expansion Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV. As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners. Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.” Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.” Source: europeangaming.eu About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: B2B platform, Channels Media Group, igaming, Soft2Bet, sports betting Continue Reading Previous Booming Games expands presence in Africa with ChopBet partnershipNext EGT Digital partners with Bettomax in various regions of Africa More Stories BETTING NIGERIA Popular disciplines to predict sports betting in Africa 22 hours ago Samuel BETTING KENYA 64 Teams Ready to Kick off the Mozzart Bet Cup 2025 Season 22 hours ago Samuel BETTING ETHIOPIA Betting Banned in Addis Ababa: Ethiopia’s Gambling Industry 23 hours ago Samuel NIGERIA ONLINE How social casinos are changing the way people play online 3 days ago Samuel EXPERTS HOT NEWS NIGERIA Why African Millennials Prefer Mobile Devices for Online Casino Gaming 3 days ago Szarlot BETTING ETHIOPIA What Ethiopian Bettors Love to Bet On 6 days ago Samuel BETTING NIGERIA Teni Celebrates $50,000 Win 7 days ago Samuel BETTING ZAMBIA What sets the online betting market in Zambia apart 1 week ago Samuel BETTING UGANDA Jinja teacher wins big in fixed games betting 1 week ago Samuel BETTING KENYA Kakamega Homeboyz renew sponsorship deal with betting firm 1 week ago Szarlot BETTING WORLD NEWS European watchdog takes aim at online gambling, gaming among youths 1 week ago Szarlot BETTING NIGERIA Profitable sports betting: basic principles and key steps for accurate predictions 1 week ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.