BETTING KENYA SportPesa plans return but have Kenyans already turned elsewhere? 3 years ago Iwo Bulski Post Views: 1,664 Since suspending their online sportsbook over a year ago due to a dispute with the Kenyan government over the taxing of players’ bets, SportPesa looks to be making tentative steps towards a potential return to the Kenyan market. The unplanned and abrupt exit of Kenya’s once leading online betting firm left a considerable gap in the market, with many Kenyan players forced to take their business elsewhere, it led other operators with the task of plugging that gap. A changing landscape As one of the largest regulated markets for sports betting in Africa, Kenya garners a lot of attention. With the absence of the most successful online bookmaker, other operators naturally saw the potential to make their move toward expansion and growth Today BookiesBonuses.com current list of betting sites in Kenya now shows five key betting sites that have made a successful push onto the Kenyan market during SportPesa’s absence. Familiar brand names such as Bet365 and Betway have considerable gains in the Kenyan market over the past months that build on an already established global platform. Emerging betting sites such as 22Bet, 1XBet and Betwinner have also been making strides in Kenya, earning many loyal players in the process. Common threads of success There is no mistaking that the prevailing difference between all of the aforementioned sites now operating in Kenya is that they are all global players in online gambling. The reasoning behind their subsequent rise in Kenya has largely been twofold. By offering tried and tested, wide ranging sportsbooks Kenyan players now have access to top quality odds and betting features equal to their counterparts in Europe. The big difference is that certain betting companies in Kenya have been able to tailor their services to the specific needs of Kenya’s market, which is proving a big hit with Kenyan bettors. As you can see from this 22Bet review and complete guide, this global operator is one of only two betting sites that currently offer Kenyan players the option to fund their betting accounts via Airtel and M-Pesa. Understanding and appreciating the localised needs of the average Kenyan player could prove the defining factor that serves to keep SportPesa from regaining its crown. An uphill task for SportPesa While SportPesa enjoyed a dominant share of the Kenyan online betting market beforehand, with such fresh and aggressive competition there is certainly no warm welcome planned for their impending return. SportPesa have recently reopened their website in Kenya, but with the crux of their dispute still unresolved in official circles, they are currently unable to accept deposits or bets from within Kenya. It leaves the home grown Kenyan bookmaker with many questions and challenges ahead. When it finally makes its highly anticipated return to the Kenyan betting scene, competition with global operators is just one major factor to contend with. About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: betting, Kenya, SportPesa Continue Reading Previous NIgeria – Sports Betting Platforms Wants 3-year Tax HolidayNext Angola authorizes betting and online gambling with licenses for 10 years More Stories EXPERTS KENYA Ministries, State Departments to cut expenditure by 10 per cent 15 hours ago Szarlot BETTING KENYA SportPesa Kenya mobile betting app: Get a new experience 17 hours ago Szarlot BETTING NIGERIA Nigeria bans multiple operators 17 hours ago Szarlot EXPERTS KENYA KRA Online Auction Opens Bidding Process To All Taxpayers 17 hours ago Samuel BETTING TANZANIA SportPesa plays a crucial role in turning boxing a money-making business 3 days ago Samuel BETTING KENYA Betwinner Expands Sport Betting Options to Over 45 Sports 3 days ago Samuel HISTORY KENYA Sports in Africa: A Tapestry of Culture, History, Identity 3 days ago Samuel BETTING KENYA Nairobi Businessman Wins KSh 2m SportPesa Jackpot 6 days ago Samuel BETTING SOUTH AFRICA Pariplay® set for rapid South African expansion following Bet Network deal 6 days ago Samuel BETTING UGANDA Bookmakers in Uganda: Which Sites Offer the Fastest Payouts? 7 days ago Samuel BETTING NIGERIA Nigeria’s Portable Becomes LuckyBet Brand Ambassador 7 days ago Szarlot BETTING NIGERIA Eguavoen, Amokachi laud sponsor of grassroots football tourney 7 days ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.