BETTING EXPERTS Uncategorized Sports betting reshaping sports media in Africa 3 years ago Iwo Bulski Post Views: 785 Sports betting are definitely the most popular form of gambling in African, it is well known that the African market is expanding fast, and showing no signs of stopping, though, the continent represent an incredible digital young generation. Africa it is home to one of the world’s most exciting opportunities for sports betting business these could be said is being influenced by sports crazy people, especially, European football leagues as well as local sports leagues in the region. However, sports media will rush to embrace sports betting, with sports book operators hungering for more new customers in the growing gambling industry, local sports leagues looking for ways to bolster the value of their television broadcast rights, with African sports publishers find themselves in position to significantly bolster their ad revenues over the next several years. The two entities is working hand to hand and it’s reshaping the entire sports marketing industry, and you’re seeing a lot of sports publishers, are publishing sports betting contents i.e. football prediction matches, NBA prediction, horse racing etc. importantly on their media outlets knowing full well that the young African population are involved with gambling so as to attract a lot of readers to their media outlets. However, today sports betting are legal in almost all the 54countries in Africa and it is estimated that the business now worth billion of dollars which as attract the attention of almost every kind of mainstream sports publisher, today sports betting appeals to publishers because they can monetize it in so many ways. For example, sports betting offers a big affiliate commerce opportunity. On the other hand of the spectrum, a growing number of publishers are looking to create content that helps familiar or sophisticated sports bettors wager wisely. Other media companies are looking to tap into the billion dollar industry in Africa while sports books are eager to collaborate on campaigns to promote their wager offers. In some cases, all the publisher has to provide is distribution, thanks to some sports book significant investment in their own content creation operations. For example Multichoice Nigeria, which controls the cable television station Super Sports Nigeria, which promote every sports book promotions on their cable network particularly during a live weekend matches or during any major sporting events and sports programs. Article by Adeleye Awakan Associate/Editor www.gbc.ng Africa’s leading digital gaming magazine. For consultant on gaming in Africa, Bookmaker’s review, Content, Advertising, and Thoughtful leadership article contact: [email protected], Linkedin Adeleye Awakan. About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Nigeria, sports betting Continue Reading Previous Lucky Kenyan wins Betway’s Ksh 10mn Multi BetNext The consumer experience is the key to success in the new decade More Stories BETTING KENYA Court orders gambling firm to pay former staff Sh12m in terminal dues 12 hours ago Samuel BETTING SOUTH AFRICA Kambi Group to Continue Supplying SunBet with Solutions 15 hours ago Samuel EXPERTS WORLD NEWS Online gambling & betting industry is projected to reach $145.6 billion by 2030 15 hours ago Szarlot BETTING GHANA Betway extends sponsorship for Ghana Women’s Premier League 15 hours ago Samuel BETTING WORLD NEWS LeoVegas Group launches new global partnership with Inter 15 hours ago Iwo Bulski BETTING KENYA Ndungú’s stake in Sportpesa firm risks seizure without pay 1 day ago Szarlot BETTING NIGERIA Parimatch Tech evolves into GR8 Tech 1 day ago Szarlot EXPERTS SENEGAL Why African fintechs will continue to trend 2 days ago Samuel BETTING SOUTH AFRICA SIS, Kiron Interactive in Africa partnership 4 days ago Szarlot BETTING UGANDA Melbet online betting is a stable source of income 5 days ago Szarlot BETTING WORLD NEWS Bookmaker 1xBet denies problems with license and connection with Russia 5 days ago Samuel EXPERTS KENYA Gamblers Rejoice As Court Scraps Nairobi Law 5 days ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.