Sports data is becoming more relevant for bettors in Africa

Sports-data-betting is relatively working hand-in-hand in the gambling space, especially in Africa, football been the most followed sports, particularly among the young adults in the region.

This trend can be found across Africa whereas betting on the said football is now a mainstream culture of the African people with punters currently seeking for more information on how to win big before placing bets. So in this article, we would be pointing out the relevance of data as it is essential for bettors to understand what sports data is, how it’s being used to determine event odds. While, also we would be looking at the change in players attitude towards betting.

Sports data are a collection of relevant, historical information, statistics that when properly applied, can provide a competitive advantage to a team or bettors. In order words, sports data is the past, and current information gathered over some time. For instance, such information and statistics gathered over some time includes current form, head-to-head, injury players, home/away team form, among other relevant information. When these pieces of information collected, it is used to determine the outcome of an event, e.g. The bookmakers now use these statistics to determine the odds that are appropriate for an event even teams use this data to set themselves up over a game.

Players’ behaviours are evolving in the continent most importantly the increasing numbers of punters as well as the huge to win in a week-in-week-out on sports betting; bettors are now seeking for a piece of well-detailed information. On which team has a competitive edge between two sides, although, the statistics are vital to bettors to select which side to place a bet on. For instance, according to Google report from top search in 2018, search for betting tips site came third on the list of the top search in Nigeria. Meaning the average punters in Nigeria are interested in having enough information, statistics and a betting site that will guide them through before wagering on a bet.

Comparing this to a few years back when a sports betting is relatively new in the continent bettors only rely on odds and luck- before wagering on a sporting event in Africa. Though, sports information is the backbone of sports wagering and the most critical component of the whole business. More importantly, punters don’t only rely on the information gathered from their favourite teams; particularly bettors in Africa are more interested in placing bets in multiple markets. Due to the limited information on which side to place bets on, bettor’s research further for more details. For instance, if they have limited information on which team that has a competitive advantage between the two competitors; bettors instead seek platforms that can provide information guide before wagering on such game.

However, the abrupt premium on sports information is probably going to set up a variety of contentions in the wagering business that has been so important in Africa gambling industry. While it is also interesting to know quite a lot of punters are seeking a reputable tipster page they could trust.

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Adeleye Awakan

Author E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa.

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Adeleye Awakan

Author E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa.