ONLINE WORLD NEWS Sports Illustrated Inks Gambling Licensing Deal With 888 Holdings 3 years ago Szarlot Post Views: 488 Gambling operator 888 Holdings has reached an agreement to license the Sports Illustrated name for sports betting and casino games, according to someone familiar with the deal. It’s the latest branding tie-up between an established gaming company and well-known sports media brand, a model used in partnerships between Stars Group and Fox (Fox Bet) and Penn Nation and Barstool (Barstool Sportsbook). 888 plans to launch SI Sportsbook, as the product will be called, by the start of the 2021 NFL season, according to the person, who was granted anonymity because the negotiations were private. The exclusive deal, which runs for up to 20 years, has three main components, the person said. There’s an upfront licensing fee paid to SI owner Authentic Brands Group, additional payments based on performance metrics, and an equity offering. Authentic Brands will receive a 4.9% stake in 888’s consumer-facing U.S. business with options to buy up to nearly 20% at future dates. Representatives for both 888 Holdings, which is based in Gibraltar, and Authentic Brands didn’t immediately respond to requests for comment. The deal was first reported by Bloomberg. As sports betting continues to spread across the U.S., established media brands have become a popular partnership target for sportsbooks looking to grow their market share. The media company provides the content and the name recognition, while the gaming operators brings the back-end tech and infrastructure. Sports Illustrated, which was purchased by Authentic Brands in 2019, is published by Maven Media. While this deal is with Authentic Brands, there could be content integrations that include Sports Illustrated editorial, the person said. 888 Holdings is publicly traded on the London Stock Exchange. The company had $849.7 million in revenue in 2020, with about 70% of that ($586.8 million) coming from casino products and 14% ($122.1 million) from sports betting. Source: sportico.com About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: 888 Holding, cooperations, Sports Illustrated Continue Reading Previous Why Ghana is the Fastest Growing Mobile Money in AfricaNext Slotegrator helps to launch an online sportsbook in 2021 More Stories ONLINE SOUTH AFRICA SOFTSWISS Unveils South African iGaming Market Overview 7 hours ago Szarlot ONLINE SOUTH AFRICA SA Gaming Offers Premium Live Games 7 hours ago Iwo Bulski ONLINE SOUTH AFRICA Top Betting Sites in South Africa Featuring the Aviator Crash Game 1 day ago Szarlot GAMES ONLINE Pragmatic Play introduces a twist on picture bingo with Animingo 1 day ago Samuel ONLINE SOUTH AFRICA Nolimit City launches in South Africa 2 days ago Samuel ONLINE What Is Blockchain? 2 days ago Szarlot NIGERIA ONLINE Nigerian crypto fee hike invitation for crypto “big boys” 3 days ago Szarlot KENYA ONLINE iGaming’s Global Growth: From Africa to North America 3 days ago Szarlot KENYA ONLINE Kenya’s Blockchain Association Makes Plea for Detained Binance Executives 3 days ago Samuel HOT NEWS ONLINE SOUTH AFRICA South Africa’s online casino industry in 2024 4 days ago Samuel ONLINE SOUTH AFRICA Analysis Of Land-Casinos and Online Casinos in South Africa 4 days ago Szarlot ONLINE UGANDA How to Easily Find Your Favorite Game at Buffalo Slots 4 days ago Tools Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.