Sunbet deepens online gaming offering through extension of partnership with Bede Gaming

Leading online betting platform Sunbet continues to expand its gaming offering to loyal customers, having announced an extension of its contract with Bede Gaming, one of the world’s top suppliers of software to the online gambling and lottery industry.

Sunbet, part of the Sun International group, has built a reputation for providing a safe and user-friendly platform for its customers, as well as offering a range of online gaming verticals including, pre-match and live event sports betting, online casino, slots, table games and Live In-Play betting.

The contract renewal with Bede Gaming comes as Sunbet reports record-breaking digital growth in its H1-24 performance report, including a 72% YoY growth in revenue and 72% increase in active players, driving an 89% improvement in EBITDA.

Since the launch of the Sunbet Slots offering in 2022, Bede has provided a number of optimisations, including integrating seven new game providers to Sunbet.co.za, releasing enhancements to the existing Kambi Sportsbook integration functionality, and delivering bespoke training on product features such as Bede’s powerful rules engine and bonusing suite.

This year alone, Bede has partnered with Sunbet’s operations to:

· Optimise environmental infrastructure, aiming to deliver run cost efficiencies that will reduce the total cost of ownership by 30% by the end of the year

· Develop a bespoke aggregator tool to achieve cost-effective game content customisation via a streamlined South Africa-specific solution

· Enter into the new regulated markets of Namibia and Botswana (due to launch in 2024)

Sunbet CEO Simon Gregory said:

“Bede has been a strong long-term partner for us, and we have shared many successes together in recent years. We are confident that Bede will continue to support and deliver on our growth ambitions with quality and expertise, especially now as we approach new African expansions.”

According to Gregory, Sunbet has established a competitive digital roadmap coupled to a robust marketing strategy which should see the brand continue its exciting growth path.

Sunbet’s partnership with Bede dates back to 2017, when digital offerings were limited to sports betting and live casino. However, with the change to slot content regulation in the South African market in August 2022, Sunbet has expanded its online offering. Through the ongoing support of Bede’s platform environment, Sunbet has seen substantial growth in the sector.

“It’s been fantastic to see Sunbet grow throughout the course of our partnership,”

– Bede CEO Colin Cole-Johnson.

“Securing an extension on this contract is testament to our dedication to our customers. We remain eager to continue supporting Sunbet through the next phase of their growth journey.”

Sunbet Marketing Manager Justin Palte said:

“We continually explore the gaming space for innovation excellence and look to build on partnerships which give us a competitive advantage and translates to enhanced product offerings to our customers. We are delighted to continue our strategic partnership with Bede Gaming.”

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Samuel

I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos.

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Samuel

I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos.