SunBet makes a bold statement with R1 million BMW giveaway prize

As a new entrant in the market, online sports betting outlet SunBet is making waves in the local betting landscape. SunBet is part of Sun International, a hotel operator and gaming group that include Carnival City in Gauteng, Sun City in North West, the Eastern Cape’s Wild Coast Sun and the GrandWest in Cape Town.

SunBet was the star performer in the Sun International stable as reflected in the group’s audited annual financial results for the year ended 31 December 2024, released on Monday. The group reported a more than 10% climb in its final dividend.

According to the results, SunBet grew its revenue by over 60%, generating a record result, though the group also saw an improved performance from its resorts. The rise in active players was a key driver of this performance, supported by marketing efforts, the launch of new games and ongoing improvements to the overall player experience.

Last month, SunBet made a bold statement with its biggest giveaway ever. In partnership with Evolution Gaming, SunBet awarded one lucky winner a brand-new BMW X2 valued at R1 million.

City Press was invited to the exclusive event held at Time Square in Pretoria last month. While high-stakes giveaways are not new to the betting world, this marked a first for SunBet. It signalled its arrival as a major player in the online sports betting industry.

Ruan Pelser, a 31-year-old schoolteacher from Pretoria West, walked away with the sleek BMW. Pelser said he saw banners about the competition on one Saturday in January when he had taken his wife out for dinner at Time Square.

“We entered on my phone and, to our surprise, we actually got the token. A token popped up on the screen. It took us through a few steps on the SunBet website,”

– a visibly excited Pelser told City Press moments after he had won the big prize.

“The competition worked in two ways. One was the virtual reality coin that you could win, but there was only one coin to win. The other one was betting online where you had to spend a certain amount of money. We got it right the first time and got the token. We were lucky enough to get an entry. We are very excited about it. I got to the final list of two people.”

With his wife three months pregnant, Pelser said the BMW SUV would come in handy as the family expanded. He added:

“We are going to keep the car. We are going to use it as a family car. We are expecting a child and a bigger car would be awesome for us. It’s amazing the way they handled the whole competition. I’m grateful to SunBet for everything they have done for us.”

SunBet’s casino product specialist, Tyler Gentle, said the big giveaway was part of the company’s marketing efforts to increase their online punters while also attracting more people through their casino doors. He said giving away the mega prize was just one example of how SunBet looked to step up to the plate and offer a world class experience to its punters.

Gentle said:

“We are a new entrant to the market and we obviously wanted to make a big statement to our customers.”

Source: news24.com

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