BETTING TANZANIA Tanzania – Parimatch Africa signs agreement with player engagement platform 11 months ago Iwo Bulski Post Views: 596 Parimatch Africa has become the latest sports betting operator to switch to Fast Track CRM, the real-time player engagement platform. Parimatch Africa is quickly becoming a leading sports betting operation in Africa, with a large presence in Tanzania and expansion plans in other African countries. The launch of its online platform will help to secure a growing share of this emerging market, and its ambitious player engagement plans meant it was looking for a specialised CRM tool. The operator identified Fast Track CRM as its partner due to it being built specifically for the iGaming sector, allowing operators to coordinate all aspects of player engagement from one place using real-time data. Lasha Gogiberidze, CEO of Parimatch Africa, said of the agreement: We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market. “As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and Fast Track CRM is the tool we need to be able to do this.” Fast Track CRM is built entirely on real-time data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign. The tool coordinates all aspects of communication and rewards and is designed specifically for iGaming operations workflows. Simon Lidzén, CEO of Fast Track has high hopes for the supplier’s first partnership in the African market, commenting: “We are really eager to establish a successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.” Source: g3newswire.com Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: betting platform, Pari Match, Tanzania Continue Reading Previous Tanzania – Amends Gaming Act With Potential Advertising ReprieveNext Can Google Tempt SportPesa back to Kenya? More Stories BETTING KENYA Global gambling company Betway ordered to pay Kenyan taxes 2 days ago Samuel BETTING NIGERIA Nigeria’s diverse iGaming landscape in 2020 2 days ago Samuel BETTING SOUTH AFRICA The Best Rugby Betting Sites in Africa 2 days ago Peter Situma BETTING Best Real Money Gambling Apps for Africa 2020 3 days ago Peter Situma BETTING 22BET Africa and Paris Saint German Signed Partnership Deal 3 days ago Adeleye Awakan BETTING NIGERIA Bet9ja adds LiveG24 games for Nigeria 4 days ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.