KENYA ONLINE The Rising Adoption of Online Betting in Africa 2 weeks ago Samuel Post Views: 70 It is well-known that sports are a global language, but who could believe its rising adoption in Africa. Since the sport has its foot in the continent, several activities have spurred, including online betting. Not only has this new development generated revenue for the government, but it has also positively driven the interest of the people. With the latest developments, online information on sports is being launched, including liontips.com, which provides sports predictions. Many Africans have become millionaires from sports betting, both sportsbooks and gamblers alike. Although most of the continentʼs population still lives in poverty, the sport has served as a means of escape for some. Since the collaboration of entertainment and sports, it has also served as a fun avenue for others. The Africa market is growing in sports betting and related lucrative activities. Several sports got the attention of Africans, including crickets, volleyball, and basketball, but football is the most prominent of all. Youths are enthusiasts of FIFA events, especially European football leagues. The top European leagues featured most in Africa are; La Liga, EPL, Bundesliga, and Series A, and champions league such as UEFA. Many recreational platforms, such as hotels and bars, incorporate sports betting into their activities and gaming options. This has birthed mobile betting. On-site casinos get more crowded than expected, which requires a need to migrate to the internet. This has also helped to attract more participants. Online betting has its benefits, such as fast and multiple payment streams, bonuses and promotions, and flexible gaming options. African betting companies also collaborate with top mobile companies to make their devices suitable for online betting. A major attractive thing about online betting is the ability to place a bet on your favorite player or team from anywhere in the world. The convenience is time-saving mechanisms are compared to no other platform. Betting companies in Europe and America are beginning to set up their casinos in Africa because of lenient betting laws and regulations. For example, South Africa has a record-breaking history of managing the gaming industry effectively. The tax and revenues are being handled appropriately, compared to countries that still struggle with the imposition of tax on sportsbooks and their attitude or response toward it. The increase in the number of Africans participating in sports is majorly from youths between 18 and 24. Millennials are technologically wired, and they want to get things done by simply pressing their phones. Hence, this is a call to every entrepreneur and organization to maximize the millennialsʼ language by providing innovative solutions. The seeming drawback of gambling in Africa is the ban in some religious-dominated countries. In countries with most Muslims, it is not allowed to build a physical casino, and citizens are restricted to participate online. However, this does not cancel sports activities in these countries. There are still existing stadiums and viewing centers. Hence, sports lovers get to watch their favorites play, and at the same time, local teams are established in such countries. This does not kill the fun, as sports enthusiasts get to participate themselves. Nevertheless, some countries in Africa are making significant progress in sports betting: Nigeria, South Africa, Ghana, and Kenya. Source: chimpreports.com SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. 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