The Sports Betting East Africa Summit 2024: Where Passion Met Profit

The atmosphere was filled with excitement as the Sports Betting East Africa Summit (SBEA+) 2024 swung open its doors, welcoming a vibrant mix of industry leaders, trailblazers, and visionaries to the heart of East Africa’s burgeoning gaming scene.

Over three days, the summit was a whirlwind of knowledge sharing, networking, and celebration, a testament to the region’s dynamic growth and the transformative power of the iGaming industry. For insights into Day 1, follow this link (

Day 2: A Symphony of Insights and Innovation

The second day kicked off with a buzz of anticipation. The elegant conference hall hummed with activity, as attendees mingled amidst the beautifully crafted booths of industry giants. Ocean Gaming Consult, BetConstruct, iGaming Afrika, Gamcare, and a host of other leading players represented at the event such as 22BET, Booming Games, Fazi, Pragmatic Play, Kiron, Palms Bet, SA Gaming, CreedRoomz showcased their latest offerings, creating a vibrant marketplace of ideas and opportunities.

The keynote address by Brian Ondieki, Executive Director of Bizin Africa iGaming Consult, set the stage for a day of insightful discussions. His passionate words painted a picture of the region’s potential, highlighting the rapid adoption of mobile technology and the growing demand for regulated and responsible gaming experiences.

Panel Discussions

The panel discussions explored the core challenges and opportunities shaping the industry. The first panel, “Striking the Right Balance: Operator Strategies for Responsible Gaming,” moderated by Purity Wahiu, Operations Manager at Palms Bet, sparked lively debate about ethical practices and the need for sustainable growth.

Duncan Rukaria Ndegwa, CEO of Ultrabet Limited, presented a compelling case for the “M-Pesa and the Mobile Money Revolution,” outlining how this payment innovation is driving the adoption of iGaming across the continent.

The panel “It’s a Man’s World: How to Successfully Navigate the iGaming Industry” featured a powerhouse lineup, including Mr. Solomon Godwin, head of Booming Games in Africa, who shared his insights on overcoming gender barriers and paving the way for more female leaders in the industry.

Award Night: Recognizing Excellence and Celebrating Women

As the sun began to set, the energy shifted to celebration. The poolside venue transformed into a dazzling stage for the SBEA+ 2024 Eventus Awards Ceremony & Celebrating Women in Gaming Awards. Attendees enjoyed delectable food, refreshing cocktails, and the thrill of witnessing the recognition of industry pioneers.

QTech Games took home the coveted SBEA+ Online Casino Provider Award 2024, while 22BET emerged as the SBEA+ Sports Betting Operator Award 2024 winner. BetConstruct clinched the SBEA+ Sports Betting Provider Award 2024, and Palms Bet secured the SBEA+ Online Gaming Operator Award 2024. The highly sought-after SBEA+ Outstanding Consultant Award 2024 went to OCEAN GAMING CONSULT LTD, and Jeremiah Maangi of iGaming AFRIKA received the prestigious SBEA+ Industry Influencer Award 2024.

The “Celebrating Women in Gaming” awards celebrated the remarkable contributions of women to the industry. Faith Dorothy Ahurira was recognized as the “Spirit of East Africa” for her unwavering advocacy for women in games, while Emily Asava of SA GAMING received the “East Africa’s Rising Star in Leadership” award. Purity W. of Palms Bet took home the “Innovation Queen of East Africa” award, further cementing the growing impact of women in the industry.

Day 3: Exploring New Frontiers

Day 3 commenced with a vibrant coffee breakfast, setting the stage for more insightful panels. The discussion “Esports and the Creator Economy: Unlocking New Avenues for Content and Entrepreneurship” explored the intersection of gaming and entertainment, highlighting the rise of esports and the potential for content creators to tap into new revenue streams.

The “Culturally Tailored Affiliate Marketing for East Africa’s Diverse Landscape” panel featured Nasif K Balinda, our head of digital marketing, who provided a compelling breakdown of affiliate marketing strategies for the region. He dissected the nuances of SEO optimization within the iGaming industry, delving into the latest trends and practical strategies for customer acquisition for online casinos.

The final panel, “Online Casinos and Live Dealer Games: The Future of the Casino Experience in East Africa,” concluded the event on a note of optimism and excitement.

A Legacy of Growth and Collaboration

The Sports Betting East Africa Summit 2024 proved to be a resounding success. It not only highlighted the region’s dynamic growth but also fostered a spirit of collaboration and innovation. With its focus on responsible gaming, technological advancements, and the empowerment of women, the summit set a strong foundation for a future where the iGaming industry in East Africa continues to thrive.

As we look forward to the next edition of the summit, one thing is certain: the future of gaming in East Africa is bright, and the region is poised to become a global leader in the industry. The SBEA+ 2024 has left an enduring legacy of inspiration, knowledge, and a shared commitment to responsible gaming, ensuring that the industry continues to grow sustainably and responsibly.

Nasif Balinda

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