BETTING KENYA TransAtlantic Capital acquires Kenya’s Surebet 3 weeks ago Szarlot Post Views: 206 Nevada-based investment business TransAtlantic Capital has struck a deal to acquire Kenyan lottery and betting operator Surebet. TransAtlantic claims the deal makes it the first US business to acquire an East African gaming platform, and talked up the prospects for significant mobile gaming growth in Kenya. There is an estimated 5m daily active mobile players in the Kenyan market, TransAtlantic said, spending on average $20 per day. The business added that in 2018 players across Africa’s largest gaming markets of Nigeria, Kenya and South Africa wagered $40bn. While this was mainly on football and horse racing, there was growing interest in US sports such as American football, basketball and baseball. The acquisition marks a shift in focus for TransAtlantic, which has previously focused on investments in housing, shipping and agriculture. Its chief executive Julies Jenge described Surebet as a “nice addition” to its portfolio, describing Africa’s 1.2bn population as the industry’s “fastest-growing segment of gamers”. Kenya’s gambling market has proved to be lucrative in recent years, though a series of regulatory disputes have disrupted progress. An excise tax hike on stakes, for example, prompted high profile brands Sportpesa and BetIn to halt operations in the market in 2019. While BetIn is yet to announce its return, Sportpesa finally relaunched in November last year, with a new licensing partner. The excise tax on betting stakes, meanwhile, was scrapped in the country’s 2020 Finance Bill, though the government has since pledged to reintroduce the levy. Source: igamingbusiness.com SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Kenya, surebet, TransAtlantic Capital Continue Reading Previous Sports Betting – Separating Wheat From ChaffNext Kyeyune, Nsubuga crowned January’s best in Fortebet Real Stars Sports awards More Stories BETTING KENYA Odibets unveils Ksh105 million mega jackpot 2 days ago Iwo Bulski BETTING NIGERIA What is virtual sports betting? 2 days ago Iwo Bulski BETTING SOUTH AFRICA Betway Named Title Sponsor for South Africa’s T20 Challenge 2 days ago Samuel BETTING WORLD NEWS England’s betting shops to open in April 3 days ago Szarlot EXPERTS KENYA British bookmaker accused of making false copyright claims 3 days ago Szarlot BETTING NIGERIA Top 5 fastest paying gambling sites in Nigeria 3 days ago Samuel BETTING SOUTH AFRICA Betway announced as title sponsor of CSA T20 challenge 4 days ago Iwo Bulski BETTING NIGERIA Firm Announces Entry Into Nigeria’s Gaming Industry 4 days ago Samuel EXPERTS KENYA How to gamble legally in Kenya 5 days ago Samuel CASINO KENYA Gambling machines destroyed in Kenya 2 weeks ago Iwo Bulski ANGOLA BETTING Angola: Economic and Health Crisis Laurel Youths to Betting 2 weeks ago Adeleye Awakan KENYA ONLINE M-Pesa solidifies position as strongest Superbrand despite COVID pandemic 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.