BETTING KENYA TransAtlantic Capital acquires Kenya’s Surebet 3 years ago Szarlot Post Views: 635 Nevada-based investment business TransAtlantic Capital has struck a deal to acquire Kenyan lottery and betting operator Surebet. TransAtlantic claims the deal makes it the first US business to acquire an East African gaming platform, and talked up the prospects for significant mobile gaming growth in Kenya. There is an estimated 5m daily active mobile players in the Kenyan market, TransAtlantic said, spending on average $20 per day. The business added that in 2018 players across Africa’s largest gaming markets of Nigeria, Kenya and South Africa wagered $40bn. While this was mainly on football and horse racing, there was growing interest in US sports such as American football, basketball and baseball. The acquisition marks a shift in focus for TransAtlantic, which has previously focused on investments in housing, shipping and agriculture. Its chief executive Julies Jenge described Surebet as a “nice addition” to its portfolio, describing Africa’s 1.2bn population as the industry’s “fastest-growing segment of gamers”. Kenya’s gambling market has proved to be lucrative in recent years, though a series of regulatory disputes have disrupted progress. An excise tax hike on stakes, for example, prompted high profile brands Sportpesa and BetIn to halt operations in the market in 2019. While BetIn is yet to announce its return, Sportpesa finally relaunched in November last year, with a new licensing partner. The excise tax on betting stakes, meanwhile, was scrapped in the country’s 2020 Finance Bill, though the government has since pledged to reintroduce the levy. Source: igamingbusiness.com About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Kenya, surebet, TransAtlantic Capital Continue Reading Previous Sports Betting – Separating Wheat From ChaffNext Kyeyune, Nsubuga crowned January’s best in Fortebet Real Stars Sports awards More Stories BETTING SOUTH AFRICA Nolimit City Celebrates South Africa Debut 9 hours ago Samuel BETTING GR8 Tech enters long-term partnership with Mojabet 9 hours ago Szarlot BETTING KENYA Odibets unveils Sh5m sponsorship for Kenya Women 3X3 basketball team 2 days ago Szarlot EXPERTS KENYA Tappi expands services across Africa beyond Kenya and Nigeria 2 days ago Samuel KENYA ONLINE iGaming’s Global Growth: From Africa to North America 2 days ago Szarlot KENYA ONLINE Kenya’s Blockchain Association Makes Plea for Detained Binance Executives 2 days ago Samuel BETTING NIGERIA Seun Kuti criticizes Nigerian elites over youths sleeping in betting shops 3 days ago Samuel BETTING KENYA Kayole Matatu Driver Newest Millionaire in Town After Winning KSh 3.4m 6 days ago Samuel BETTING NIGERIA Reps to organise public hearing on age limit for betting 1 week ago Samuel BETTING NIGERIA BetKing Renews Commitment To Ikorodu City FC 1 week ago Szarlot EXPERTS KENYA The impact of Kenya’s Gambling Control Bill 1 week ago Samuel KENYA ONLINE Love For The Screens As African Gamers Hit 186 Million 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.