Who Can Attend ICE Africa iGaming Event This Year?

Africa, like many other regions around the world, is experiencing a significant surge in the gaming business thanks to the entry of the internet. As a way to help the industry and share advances and knowledge about the industry, ICE Africa creates a platform for solution providers to converge and share ideas.

In the past, the ICE Africa Digital event took place in a physical location. However, with virus sweeping across the world, making face-to-face interactions impossible, the 2020 event will take place online. The affair is scheduled to take place between the 27th and 29th of October 2020, which is in time with the predicted opening up of most other sectors. The three days will give parties involved in the digital gambling space a chance to present compelling content and most likely forge global partnerships.

With the massive success of ICE Africa Digital since its launch, it is likely for most interested in online gambling to be curious about attendance. The event is open to any professional parties invested in online gaming. The event is meant to offer a platform where they can source products and services that cater to the field, such as casinos, sports betting, lottery, banking, and street solutions. The affair will operate on a business-to-business ground that is free for anyone that meets the stipulated bracket to attend.

Before proceeding with registration, it is crucial to read through the admission policy to see whether the necessary qualifications have been met, including:

  • Attendees must have achieved the legal gambling age of 18 to register for the event. During the tenancy period, children of the attendees will not be allowed to attend either.
  • The registration process to be welcomed to the event should be done using valid credentials. Any person found using false information will have their invitation revoked, and they can face liable prosecution. The organizers of the affair also have the right to exclude any parties as long as it is not on prejudice grounds.
  • The ICE Africa Digital event is strictly limited to trade professionals. Exhibitors will be expected to display products and services that fall in the categories of casino gaming, sports betting, social gaming, mobile gambling, bingo, and others. Any person found violating this requirement will be kicked out of the show.
  • By being an ICE Africa Digital attendee, a visitor allows approved third parties or the organizers to film across the open days of the show. Also, they permit the use of any footage acquired as part of the event.
  • Canvassing, which is systemic initiation of direct contact with other parties in the show, is not allowed.

In the ICE Africa event, attendees will also be welcomed with a Totally Gaming Academy Masterclass, similar to the one held in 2019. More information has yet to be released on the pieces of training that will be available, but one can visit their official website to keep themselves up to date. Also, an overview of what went down in the 2019 training course is available to provide an idea of what to expect this year. Some of the topics that are commonly addressed include:

  • Extended marketing for both online and land-based casinos
  • Client expectations and math models of games that can help meet the different needs
  • Physical placement and layout of slots on casino floors to fit a variety of player profiles

Event Organizer

The 2020 ICE Africa Digital event will be organized by Clarion Gaming, which is part of Clarion Events. The company is renowned worldwide as a leading event organizer that is behind some of the most innovative and market-defining events from 1947 to date. With more than 950 employees spread out over thirteen offices in different countries working to make the functions possible, it is no surprise that Clarion is graced with the honour of putting together this ICE event.

Clarion Events is expected to deliver executive networking, marketing, and information solutions, which is especially vital to emerging territories, such as Africa. Clarion has a long list of successful events, conferences, and publications involving the international gaming community that attest to the high hopes for the stability of the ICE Africa Digital event, such as:

  • The Totally Gaming Academy training series
  • ICE London
  • iGB Live
  • WrB series
  • Affiliate Conference series
  • Regional Gaming Congresses

With ICE Africa Digital 2020 being the second time the event is being held in the continent, Clarion aims for bigger and better, even with the current unexpected limitations caused by the pandemic. The event will welcome pre-registered delegates from more than 29 countries across the continent.

The ICE Africa iGaming event also chooses to push forward the Women in Gaming campaign. WIG, as the forum is widely known, was also a significant focus point in 2019 when it was recommended for the affair to highlight the diversity of phenomenal female contributors to the world of gaming. Although the WIG Breakfast will not be possible this year due to the event being held online, it will continue with its highlights of challenges and contributions by women in the industry. Aspiring attendees can keep up with the cohort of women that will be interviewed during the three-day event on the ICE Africa official social media pages.

The ICE Africa iGaming event aims to share as much as it did in 2019 and even more, even with the difference of being held digitally. Visit their official website for more information on the affair and how you can register to attend.

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