William Hill to close 119 of its UK betting shops as revenue drops

The London-based bookmaker will not reopen 119 of its 1,500 outlets as its adjusted profit and revenue fell sharply in the first half of 2020. The company said that international online has maintained its strong momentum in recent weeks and that the U.K. online has made good progress in July following a robust first half.

William Hill has announced that 119 of its High Street outlets will not reopen as they do not expect customers to return in the numbers seen before the Covid-19 pandemic. The company, which owns 1,500 UK betting shops, said about 300 staff were affected, and most had been redeployed elsewhere. Trading has recovered well post-lockdown, William Hill said, and it is repaying £24.5m of UK furlough funds. Its comments came as it reported pre-tax profits of £141m for the first six months of 2020, compared with a loss of £63m last year.

Its revenues, however, fell by a third to £554m, reflecting the impact of the lockdown, and the fact that with so many sporting events canceled, there were fewer events to take a punt on, the BBC reports.

“We anticipate that longer-term retail footfall will not return to pre-COVID levels and 119 [UK] shops will remain closed following early lease breaks, with the majority of colleagues redeployed within the estate.”

The company said trading had been strong before the pandemic. When the lockdown came in, it said it had controlled costs “effectively” and was now recovering well. Its presence on the High Street and town centers was already receding. Last year, it said it was cutting 700 shops after new regulations dramatically cut the size of a stake in fixed-odds betting terminals – gaming machines situated in shops – from £100 to £2.

Julie Palmer, partner at Begbies Traynor, said:

“A spike in bored consumers turning to online gaming provided some respite and much-needed revenue, offering a new market for the company to target. But the business will need to continue developing its technology platform and product offering if it is to regain some of the lost revenue from the past few months in what is a competitive market.”

William Hill plans to expand further in the US, where new opportunities are arising as the country’s previously strict gambling rules are relaxed in some states. It said its international online business grew by 17%, and added that it now had almost a third of all US sports betting.

Chief executive Ulrik Bengtsson said:

“I am delighted with William Hill’s performance in these extraordinary times. Our team has been remarkable, supporting each other and our customers throughout the pandemic, and I would like to thank them for their continuing efforts. The furlough scheme provided welcome and timely support, and meant we could protect the jobs of our 7,000 UK retail colleagues. Therefore, given the strength of our recovery post-lockdown, we have decided to repay the furlough funds.”

Based by: yogonet.com

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Iwo Bulski

Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge.

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Iwo Bulski

Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge.