Zambia – Betway to advance women participation in sports

SPORTS betting company Betway, says it aims to promote the participation in women in sports in Zambia. Betway country director Panic Kakube said with sports betting being only viewed as a man’s game, his company wanted to partner with strategic bodies such as FAZ to increase the participation of ladies in the sport.

Speaking during the official opening of its concept store at Lusaka’s Arcades shopping Mall, Kakube noted that partnerships with organizations like FAZ would help in reducing the ratio of women participation in sport which was at a ratio of 90-10 % in comparison with the men folk.

Naturally soccer sport has been perceived as a man’s game, but through strategic partnerships again with organizations such as FAZ and if we also get to a point where we partner with a women’s team it will be easy to make that target. So traditionally, across all markets you find that participation is 90% -10% but we hope that it will be different in Zambia and we will increase that order.

– said Kakube

And Kakubo said the launch of the first concept store served as an indication of the commitment Betway had made to the Zambian market in which it had been conducting business for the past year.

He noted that the opening of the store would also help contribute towards the growth of the economy while also encouraging support for the local sporting landscape.

He said the concept store would provide an added dimension and a physical touch point to the already exhilarating world of online and mobile betting. It would also provide an environment where punters could experience the feeling of seeing their favourite teams complete.

“Since establishing our business in Zambia, we have partnered with Kitwe United and Green Buffaloes football clubs whom we have helped in talent identification programmes. We have also helped in jersey acquisition, coach and technical staff training as well as refurbishment of their training facilities,’’

– Kakube said.


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