ONLINE ZAMBIA Zambia Launch First Online National Lottery 2 months ago Adeleye Awakan Post Views: 155 The wait is finally over, Zambians can take pride in their first online national lottery games, and this development comes in the wake of growing demand from stakeholders for the country to have its online lottery. Interestingly this report comes in the wake of the upward surge of iGaming betting in Zambia. The national lottery deems it fit to launch their online platform for convenient ways for Zambians to participate in the lottery games. This development came at a time of global uncertainty worldwide due to the virus’s rising case This exciting news comes when iGaming betting and gambling in Zambia are experiencing colossal traction. The national lottery deems it fit to launch their online platform for convenient ways for Zambians to participate in the lottery games. This development came at a time of global uncertainty worldwide due to the virus’s rising case. Zambia has seen a recent spike in the infection case, which might prompt the country to impose a second lockdown; this report came at the right time for lottery enthusiasts even though the retail segment of sports betting and casinos and lottery gambling is back to its normal pace post-Covid-19. However, the newly launched online lottery platform is owned by Dreamcall Zambia Limited, purely Zambian, with its headquarter in Rhodes Park Lusaka; Dreamcall Zambia acquired an operating license from the Zambian Gaming and Lotteries Authority, the authority authorize Dreamcall Zambia Limited to operate Lotto Zambia legally in the country. Been the first online lottery in Zambia and has been met with excitement by many Zambians who have always wanted to participate in the lottery but could not because of the inconveniences of buying tickets physically in shops. Interestingly this development will play a part in curbing the spread of the virus in Zambia. While according to the company statement released to local media, ‘Lotto Zambia has gone with one of the leading British software company GG International Ltd in the world, tailored for the market. Simultaneously, it is an assurance to users that the draws in the Zambian online lottery are transparent”. In contrast, there are three online lotteries games that bettors can play and stand a chance to win amazing prizes, including GG World Keno, GG World X, and GG World Million. As mentioned, the Zambia online lottery games allow players to play in the comfort of their living room or on the go. They are accessible anywhere provided punters have access to the internet, smartphone tablet, or computer. Lotto enthusiast can also download the games as applications on Android or iOS stored making lotto Zambia is one of the flexible lottery options in the region. It is interesting to know Zambia is one of the countries in East Africa experiencing a surge in online betting and gambling in Africa recently, positioning it as one of the top emerging markets for iGaming betting and gambling in East Africa. As a result, it has attracted vast numbers of iGaming companies in recent years. The current data is evident to the number of gaming companies that stood at over 40 gaming licenses currently operational. Simultaneously, the government support for the sector is apparent in the upsurge of revenue growth generated in the gambling industry; authorities’ initiative is to leverage the gaming and betting sector as a source of economic growth and boost job creation. At the same time, it is also a source of tourist attractions, which Zambian is known for its wildlife experience and nature at its peak, making it one of the go-to-places in Africa. Adeleye AwakanAuthor E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. 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